Uber: A Leader in the Sharing Economy
Supervising professor: Teng Bingsheng; Case Researcher: Liu Xiaoting    [ Language available : Chinese ]
How Uber disrupted the traditional taxi market by “sharing”

Uber is without doubt one of the hottest companies in Silicon Valley. Established in 2009, the company has penetrated 57 countries and regions around the world in just five years. Wherever Uber has gone, it has not only taken apart the traditional taxi market with its unique approach, but also pioneered a “shared economy” model that has attracted business followers. According to 2015 financial reports, Uber’s valuation has surpassed 50 billion US dollars, becoming the unlisted startup with the highest valuation after Facebook. So what is unique about this company? What are the core elements of a shared economy business model?

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