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Jiuxian Net: Multidimensional Connections
Supervising Professor: Zhang Weining; Case Researchers: Zhouyi, He Shan [ Language available : Chinese ]

Jiuxian.com is currently China’s largest online alcohol supplier. Since traditional offline liquor distribution began, Jiuxian.com has continuously looked to the market and industry landscape when reforming its business model. B2C, B2B, C2B, O2O and other market-oriented business models have all been tried. The evolution of Jiuxian.com and its ability to explore the market will be of great value to other participants in this vertical market as well as other online companies.

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