Win in China serial seminars are unique opportunities to narrow down the gap between difficulties and success in China. It equips you with deep insights about Chinese business models and entry China strategy. It helps you avoid failures, overcome difficulties and succeed in this dreamland.
“Win in China seminars prepare you and brings you success in China”.
6 China related seminars designed for European executives to learn, network and win in China
With over 1.3 billion population and 1 billion cyber citizens, sharing the 1/5 of world GDP, China now is the second largest economy entity in the world. It is definitely a booming market and a blue ocean for European businesses, especially for start-ups and growth companies. Longsighted leaders and entrepreneurs are making China as the key segment in global business strategies.
Cross-cultural Management in Chinese Context: How to turn differences into advantages
Chinese Consumer Behaviors & Business Opportunities: Differences, Changes, Trends and Implications
The program is designed for CEOs, founders, head of international strategy and senior executives from startups, growth and large companies. You are new to the Chinese market or have years of exploring the Chinese Market. You are seeking guidance on how to shape your China entry strategies to embrace new opportunities in this wonderland.
Acquiring CKGSB faculty’s in-depth China insights with global perspective
Leveraging high-profile executive participants and gain influential power through business networking
Preparing you well to do business with the fast moving China
Receiving prestigious “China Ready” certificate upon successful completion of all 6 seminars
“Lead with a cross cultural mindset and turn the differences into advantages”
Learn the fundamentals of cultural differences between the West and China that shapes an individual’s behavior. This seminar provides practical insights on how to leverage cultural difference into creating competitive advantages when working with Chinese clients.
“Advance your Chinese Consumer Knowledge and Drive the Business Adaptation”
This seminar gives an exclusive holistic overview into Chinese consumers and the business opportunities it brings. You will learn on how Chinese consumer behavior changes, what are the reasons behind such changes, in what ways will these changes impact on businesses in China today and how can you take actions to win in the land of opportunity.
“Boost your online-offline growth through social media”
Learn the best way to set up a corporate social media channel to connect with your Chinese clients. Which metrics should you track for price changes? How could you monetise your platforms and make the most profits for your clients? This seminar helps you to gain an updated knowledge and launch your digital marketing engine with China.
“Leverage e-commerce innovations to boom your business”
Learn the most updated landscape, ecosystem and strategies adapted on e-commerce in China. This seminar designed as a solution to assess how businesses should evolve to extract the most valuable strategies from digital technologies and e-commerce models when doing businesses with China.
“Building a win-win partnership through the art of negotiation”
Learn to negotiate confidently with the Chinese by understanding their culture roots & elements that shapes their behavior. This seminar provides practice insights into the strategies and tactics that could be used to lead you into a better negotiation position.
“Master Your China Vision and Win in the Chinese Market”
Understanding reasons why western companies fail in China would save your time and resources in a rapidly changing Chinese market. You will learn the most popular business models adapted in China and the market entry/changing strategies that lead to success.
For delivery, each seminar is delivered in one day intensively, and all 6 seminars cover 6 months, with one month one seminar. The seminars are offered in multiple cities across Europe. Contact us for the upcoming seminar in your city.
Explore our various executive education programs catering to individuals, companies or schools.
Facilitates US and Chinese executives to increase their effectiveness as a digital marketing leader on a global scale
A one-week China immersion program, for global scales-up and start-up companies to learn China-specific knowledge, network with potential local partners and pitch for Chinese investment. It provides excellent opportunities for ambitious entrepreneurs to capture the inspiring China opportunities.
This program will help the participants gain insights about blockchain and other key technologies such as big data and artificial intelligence (AI) in FinTech.
February 19, 2020
Dear all students, staff and members of the CKGSB community,
As the public health emergency caused by COVID-19 is still ongoing, I hope you are all staying safe and healthy. The safety of our staff and students are our top priority at this point, which is why all staff members will work remotely for the time being. In addition, we will offer online learning to our students, in order to continue our curriculum offering, and provide a series of webinars for the wider community on relevant topics.
Fundamental to the core of Cheung Kong Graduate School of Business’ (CKGSB) vision is to cultivate transformative business leaders with a strong sense of social responsibility. To this extent, I’m extremely proud to see the CKGSB community coming together in recent weeks to provide support through donations big and small. Meanwhile, our professors are examining the economic and social impact of the virus and will continue to release data and analysis in the coming weeks.
We will continue to support relief efforts and work together with government agencies, private corporations and international organizations in a meaningful way. Our thoughts and wishes are with all of the people affected by the COVID-19.
Professor of China Business and Globalization
Cheung Kong Graduate School of Business