Win in China

A series of current China related seminars designed for western individuals to learn, expand their horizon and win with China - CKGSB Europe

Win in China

A series of current China related seminars designed for western individuals to learn, expand their horizon and win with China - CKGSB Europe

Win in China

A series of current China related seminars designed for western individuals to learn, expand their horizon and win with China - CKGSB Europe

Win in China

A series of current China related seminars designed for western individuals to learn, expand their horizon and win with China - CKGSB Europe

Win in China

A series of current China related seminars designed for western individuals to learn, expand their horizon and win with China - CKGSB Europe

Win in China

A series of current China related seminars designed for western individuals to learn, expand their horizon and win with China - CKGSB Europe

MESSAGE FROM JI BO

Win in China serial seminars are unique opportunities to narrow down the gap between difficulties and success in China. It equips you with deep insights about Chinese business models and entry China strategy. It helps you avoid failures, overcome difficulties and succeed in this dreamland.

 

“Win in China seminars prepare you and brings you success in China”.

Bo JI Chief Representative of CKGSB Europe; Assistant Dean for Global Executive Education, CKGSB
WHAT

6 China related seminars designed for European executives to learn, network and win in China

  • With over 1.3 billion population and 1 billion cyber citizens in China, Internet and e-commerce has never been so important like today that influences a company’s strategies and successes. Big-data and analytics, cloud and mobile solutions, artificial intelligence and social media are changing the dynamics of competition across all industries. E-commerce has become a field contested by all strategists.

  • What will each seminar cover?
    • Cross-cultural Management in Chinese Context: How to turn differences into advantages

    • Chinese Consumer Behaviors & Business Opportunities: Differences, Changes, Trends and Implications

    • Digital Strategies in China: Social Media Marketing Strategies
    • E-Commerce in China: Landscape, Ecosystem & Strategies
    • Negotiating with the Chinese: Cultural Roots & Practical Recommendations
    • Business Models and China Entry Strategies

  • The program is designed for CEOs, founders, head of international strategy and senior executives from startups, growth and large companies. You are new to the Chinese market or have years of exploring the Chinese Market. You are seeking guidance on how to shape your China entry strategies to embrace new opportunities in this wonderland.

    OVERVIEW OF BENEFITS

    Acquiring CKGSB faculty’s in-depth China insights with global perspective

    Leveraging high-profile executive participants and gain influential power through business networking

    Preparing you well to do business with the fast moving China

    Receiving prestigious “China Ready” certificate upon successful completion of all 6 seminars

    Seminar Contents
    THE SEMINAR SERIES CONTAIN 6 MODULES
    • 1 Cross-cultural Management in Chinese Context: How to turn differences into advantages

      “Lead with a cross-cultural mindset and turn the differences into advantages”

      Learn the fundamentals of cultural differences between the West and China that shapes an individual’s behavior. This seminar pro vides practical insights on how to leverage cultural difference into creating competitive advantages when working with Chinese clients.

      Overview

      In today’s rapidly changing and increasingly complex business world, the need for possessing an excellent cross-cultural knowledge has never been greater. China is a blue ocean for European businesses but challenges are equally present. Culture difference could be a critical barrier for western companies to navigate and understand the decision making process within a Chinese company. In this seminar, you will learn the fundamentals of cultural differences between the West and China that shapes an individual’s behavior. You will gain practical insights on how to leverage cultural difference into creating competitive advantages when working with Chinese clients.

      Benefits

      • Understand the fundamentals on how different the Chinese and western people behave in the way they do
      • Learn the cultural roots behind the dynamic behaviors and in turn how that shapes the philosophy of a Chinese businessman
      • Build a common capability and confidence as a team to navigate and work with complicated cultural contexts
      • Become a trusted partner to your Chinese clients by demonstrating your understanding of the cultural nuance

      Objectives

      • Understand the full picture of cultural dimension models: West vs China
      • Review an in-depth comparison on ‘High Context Culture vs Low Context Culture’
      • Develop a team approach that is culturally appropriate behavior and communication messages to win and sustain client relationships
      • Formulate strategies to work with your Chinese clients as an irreplaceable trusted partner

    • 2 Chinese Consumer Behaviors & Business Opportunities: Differences, Changes, Trends and Implications

      “Advance your Chinese Consumer Knowledge and Drive the Business Adaptation”

      This seminar gives an exclusive holistic overview into Chinese consumers and the business opportunities it brings. You will learn on how Chinese consumer behavior changes, what are the reasons behind such changes, in what ways will these changes impact on businesses in China today and how can you take actions to win in the land of opportunity.

      Overview

      China’s growing middle-class and comes with it the increasing disposable income meant it has the most influential consumer power in the world. Most FMCG companies have realized they need Chinese consumers and the market for growth. Companies require a solid understanding of the economic, demographic, social and cultural changes that shape the consumer behaviors in a fast-changing China today. This seminar gives an exclusive holistic overview into Chinese consumers and the business opportunities it brings. You will learn on how Chinese consumer behavior changes, what are the reasons behind such a change, in what ways will this change impact on businesses in China today and how can you take actions to win in the land of opportunity.

      Benefits

      • Understand Chinese consumers through culture reviews, knowing the roots of the consumption behaviors and picturing your customers exactly
      • Equip with the concepts of middle-class and consumption forces
      • Knowledgeable in the use of e-commerce and social media, communicate your clients’ product in a new matrix era to get most optimized results
      • Pitch the right strategic message given the updates on consumption trends, become a trusted local partner with global perspectives

      Objectives

      • Understand different reasons that affect Chinese consumer behaviors
      • Examine the detailed segment changes among middle class consumers
      • Discover the new trends and its implications that would shape your future communications
      • Seize a unique opportunity to connect with your clients and win in China

    • 3 Digital Strategies in China: Social Media Marketing Strategies

      “Boost your online-offline growth through social media”

      Learn the best way to set up a corporate social media channel to connect with your Chinese clients. Which metrics should you track for price changes? How could you monetise your platforms and make the most profits for your clients? This seminar helps you to gain an updated knowledge and launch your digital marketing engine with China.

      Overview

      Media is always the 4th power, combines with politics, economics and culture powers, to influence the world, especially customers in the business world. Facebook, Twitter, YouTube and many other social media have changed the world’s way of doing business. Wechat, Sina Weibo, Tencent QQ are the similar tycoons in China that shaping a new world for marketing. What is the best way to set up a corporate social media channel to connect with your clients? Which metrics should you track for price changes? How could you monetize your platforms and make the most profits? Digital Strategies in China is your best option to gain an updated knowledge and launch your digital marketing engine with China.

      Benefits

      • Acquire comparative concepts of a diverse number of social media platforms, in term to formulate the right ones for you or your clients
      • Learn failed and successful cases in China, to avoid mistakes and taking advantage of your strengths
      • Master your digital skills to reach Chinese clients, making profits starting from the first day

      Objectives

      • Know the main players in the Chinese market and how they are affecting you or your clients’ businesses in a complex way today
      • Gain a full picture of social media platforms in China with solid digital strategic plans
      • Learn the successful campaigns that would shape how you can leverage your strength
      • Formulate strategic and implementation plans to build as a trusted sustainable partner in communications

    • 4 E-Commerce in China: Landscape, Ecosystem & Strategies

      “Leverage e-commerce innovations to boom your business”

      Learn the most updated landscape, ecosystem and strategies adapted on e-commerce in China. This seminar designed as a solution to assess how businesses should evolve to extract the most valuable strategies from digital technologies and e-commerce models when doing businesses with China.

      Overview

      With over 1.3 billion population and 1 billion cyber citizens in China, Internet and e-commerce has never been so important like today that influences a company’s strategies and successes. Big-data and analytics, cloud and mobile solutions, artificial intelligence and social media are changing the dynamics of competition across all industries. E-commerce has become a field contested by all strategists. This seminar designed as a solution to assess how the business should evolve to extract the most valuable strategies from digital technologies and e-commerce models when doing businesses with China.

      Benefits

      • Understand what is driving e-commerce growth in China and how successful companies are leveraging this for growth
      • Recognize new technologies and China-specific new business models that could be adapted to your China strategy
      • Adapt new e-commerce concepts in your communication pitch to your clients

      Objectives

      • Gain an overview on the e-commerce transformation and development in China
      • Understand Chinese online shoppers’ characteristics
      • Aware of the full extent of the power of e-commerce platform
      • Learn the updated e-commerce ecosystem in China
      • Develop your/your clients’ customized e-commerce strategies

    • 5 Negotiating with the Chinese: Cultural Roots & Practical Recommendations

      “Building a win-win partnership through the art of negotiation”

      Learn to negotiate confidently with the Chinese by understanding their culture roots & elements that shapes their behavior. This seminar provides practice insights into the strategies and tactics that could be used to lead you into a better negotiation position.

      Overview

      China has become the world’s second largest economy and the sizeable market share cannot be ignored. Companies with the ambition of serving Chinese clients should have a better understanding of how to negotiate with the Chinese. However, due to the cultural differences and shifting dynamics in the complex business contexts, it is never easy. This seminar offers guidance to western individuals on how to leverage cultural differences, complexity, uncertainty, and conflicts during the negotiation process with their Chinese partners. It delivers direct impact on a company’s bottom line to support individuals who are doing business with a fast-changing China.

      Benefits

      • Gain deep understanding on the Chinese and western negotiation patterns
      • Expand your horizon on different culture roots and re-examine your partners/clients strategic positions
      • Improve your negotiation skills and become a trusted partner
      • Drive innovative value creation through negotiating with Chinese

      Objectives

      • Review China vs West: different culture negotiating models
      • Grasp 3 Chinese culture roots & 8 cultural elements that shaping the negotiating behaviour
      • Identify opportunity to take advantage in when building partnership with Chinese clients
      • Utilise 7 lessons and 12 strategies that lead you to a better negotiating position

    • 6 Business Models and China Entry Strategies

      “Building a win-win partnership through the art of negotiation”

      Learn to negotiate confidently with the Chinese by understanding their culture roots & elements that shapes their behavior. This seminar provides practice insights into the strategies and tactics that could be used to lead you into a better negotiation position.

      Overview

      China has become the world’s second largest economy and the sizeable market share cannot be ignored. Companies with the ambition of serving Chinese clients should have a better understanding of how to negotiate with the Chinese. However, due to the cultural differences and shifting dynamics in the complex business contexts, it is never easy. This seminar offers guidance to western individuals on how to leverage cultural differences, complexity, uncertainty, and conflicts during the negotiation process with their Chinese partners. It delivers direct impact on a company’s bottom line to support individuals who are doing business with a fast-changing China.

      Benefits

      • Gain deep understanding on the Chinese and western negotiation patterns
      • Expand your horizon on different culture roots and re-examine your partners/clients strategic positions
      • Improve your negotiation skills and become a trusted partner
      • Drive innovative value creation through negotiating with Chinese

      Objectives

      • Review China vs West: different culture negotiating models
      • Grasp 3 Chinese culture roots & 8 cultural elements that shaping the negotiating behaviour
      • Identify opportunity to take advantage in when building partnership with Chinese clients
      • Utilise 7 lessons and 12 strategies that lead you to a better negotiating position

    • Highlights of the program
      • Acquiring CKGSB faculty’s in-depth China insights with global perspective at your doorsteps
      • Preparing you well to do business with a fast moving China
      • Leveraging influential networking power throughunrivaledCKGSB alumni 
      • Receiving prestigious “China Ready” certificate upon successful completion of all 6 seminars

      For delivery, each seminar is delivered in one day intensively, and all 6 seminars cover 6 months, with one month one seminar. The seminars are offered in multiple cities across Europe. Contact us for the upcoming seminar in your city.

    Basic Program Information
    • Tuition:
      €600/ seminar/person, €3600/6 seminars/person
      Contact us for group and personal package discount
    • Location:
      Multiple European countries
      Contact us for the upcoming seminar in your country
    • Language:
      All materials and lectures will be delivered in English
    Get your Win in China now
    To know more about the program, please contact us
    FEATURED FACULTY
    • Bo Ji
      Bo Ji is an inspiring TEDx speaker, a China expert and an advocate of EU-China trade.
      About
      Bo is currently the Assistant Dean of Global Executive Education & Chief Representative for Europe at Cheung Kong Graduate School of Business (CKGSB), a top business school with more than 10,000 chairman/CEO level alumni. Bo had an over-20-year successful business career in Global Business Development, Innovation, Strategy, Supply Chain Management, M&A, etc. He served as the senior executive at the headquarters of many fortune 500 companies such as Monsanto, Cargill, Pfizer, Wrigley and Mars. Also he is a strong advocate of startup China expansion. He is instrumental in develop "China Start" program to help European startups to expand to China. He frequently appears at tech conference all across Europe as keynote speaker.

      Combining his extensive business experiences and in-depth knowledge, Bo has been teaching EMBA/MBA at some of the world’s most prestigious business schools such as INSEAD, Esade, MIT, New York University, Hong Kong University of Science and Technology, Technology University of Munich, Tsinghua University, CKGSB, Zhejiang University, Sun Yet-Sen University, Shanghai Jiaotong University and Taiwan’s National Chengchi University etc. In addition, Bo also offers advices to Chairmen and CEOs. He is also a frequent speaker at renowned international conferences, forums, TV media and annual corporate meetings.

      Bo had been in U.S. for study and work for 15 years and lived in France for 8 years. His work allowed him to travel to 5 continents and over 30 countries and regions. These experiences help him build extensive business networks all over the world. He is capable of speaking Chinese and English fluently and is learning French.
    PARTNERS
    • The EU–China Business Association (EUCBA)
      About
      The EU–China Business Association (EUCBA) is the EU-wide federation of national non-profit business organisations in the European Union with specialization and particular expertise in exchange of knowledge on investments and trade with China. At current, EUCBA unites 19 members in 19 countries repre­senting more than 20,000 companies – large, medium, and small, in all branches of industry, commerce and the service sector.

      EUCBA promotes direct investment and trade between China and the EU through international exchange of information and joint projects of its members – providing European companies a stronger base for expanding trade cooperation with China.
    • FCCC VCKK Flanders-China Chamber of Commerce Vlaams-Chinese
      About
      The Flanders-China Chamber of Commerce is an action platform initiated by the business community for the promotion of economic, trade and scientific relations with the People's Republic of China.
      The Flanders-China Chamber of Commerce (FCCC) is a private institution. It promotes economic, commercial and scientific relations between Flanders and the People's Republic of China (PRC).

      The FCCC assists Flemish companies in doing business with China and supports Chinese companies wishing to invest in Flanders.

      The FCCC is a lobby organisation acting with the authorities in Flanders, Belgium and the European Union, as well as with official authorities in the People's Republic of China.
    • Private Client Dinning Club
      About
      Private Client Dining Club is the premier business networking club for international private client professionals.
      The Club, often referred to as PCD, was founded by David Bell as a response to a lack of quality networking opportunities for the private wealth sector. There were many events in London but not enough that brought together a high quality group of people for the purposes of networking in a high quality environment. When bringing people together over dinner there is a different dynamic to the event which guests appreciated.

      Our events provide a platform for professionals to make new contacts in a relaxed and social environment. As a membership club, it provides a number of touch points between guests which is essential for successful business development. It is efficient for our busy members to catch up with many high quality connections in one place. The group has developed over many years to a point where we have a global footprint.
    • Câmara de Comércio e Indústria Luso-Chinesa (CCILC)
      About
      The Portuguese-Chinese Chamber of Commerce and Industry (CCILC) was founded in 1978. It is a non-profit private entity devoted to the development of the economic and commercial relations between Portugal and the People’s Republic of China.

      In its governing bodies are included the most relevant industrial and financial groups in the bilateral context (Haitong Bank, REN/State Grid, Huawei, China Three Gorges, Caixa Geral de Depósitos, TAP – Air Portugal, Fidelidade/Fosun, Millenium BCP, Estoril Sol, Novo Banco, TAP, etc), among almost 300 associated companies. With headquarters in Lisbon, it has a representative office at the north of the country, Guimarães, and a delegation in Macao.

      Founded before the re-establishment of the diplomatic relations between Portugal and the People’s Republic of China, CCILC was the first association of companies in Europe promoting business with China through the organization of missions, providing useful information and high technical support services, so that the associated companies could develop their activities in both countries in a more efficient, informed and safe way.
    • Techcode Helsinki
      About
      Techcode SME Services Co., Ltd. (abbr. as Techcode) was established in 2014. We are dedicated to operating incubators and integrating global innovation resources. Since its opening, Techcode has established 31 incubators and accelerators in 25 cities of 7 countries across the globe.

      By March 2018, Techcode has incubated or accelerated 1,363 startups, with a total market value of $ 22 billion. Many of them have been recognized as so-called “unicorns” with market value of more than 1 billion yuan. With excellent services in incubation/acceleration and extensive innovation ecological system, Techcode has developed ICV, AI, IoT, and AR/VR innovative clusters in partnership with local governments and industrial parks. As a leading operator of innovative clusters, Techcode has got recognition from top government officials at home and abroad.
    Partners
    • EU-China Business Association
    • FCCC VCKK Flanders-China Chamber of Commerce Vlaams-Chinese Kamer Van Koophandel
    • Private Client Dinning Club
    • Câmara de Comércio e Indústria Luso-Chinesa (CCILC)
    • Techcode
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