“Lead with a cross-cultural mindset and turn the differences into advantages”

Learn the fundamentals of cultural differences between the West and China that shapes an individual’s behavior. This seminar pro vides practical insights on how to leverage cultural difference into creating competitive advantages when working with Chinese clients.

Overview

In today’s rapidly changing and increasingly complex business world, the need for possessing an excellent cross-cultural knowledge has never been greater. China is a blue ocean for European businesses but challenges are equally present. Culture difference could be a critical barrier for western companies to navigate and understand the decision making process within a Chinese company. In this seminar, you will learn the fundamentals of cultural differences between the West and China that shapes an individual’s behavior. You will gain practical insights on how to leverage cultural difference into creating competitive advantages when working with Chinese clients.

Benefits

• Understand the fundamentals on how different the Chinese and western people behave in the way they do
• Learn the cultural roots behind the dynamic behaviors and in turn how that shapes the philosophy of a Chinese businessman
• Build a common capability and confidence as a team to navigate and work with complicated cultural contexts
• Become a trusted partner to your Chinese clients by demonstrating your understanding of the cultural nuance

Objectives

• Understand the full picture of cultural dimension models: West vs China
• Review an in-depth comparison on ‘High Context Culture vs Low Context Culture’
• Develop a team approach that is culturally appropriate behavior and communication messages to win and sustain client relationships
• Formulate strategies to work with your Chinese clients as an irreplaceable trusted partner

“Advance your Chinese Consumer Knowledge and Drive the Business Adaptation”

This seminar gives an exclusive holistic overview into Chinese consumers and the business opportunities it brings. You will learn on how Chinese consumer behavior changes, what are the reasons behind such changes, in what ways will these changes impact on businesses in China today and how can you take actions to win in the land of opportunity.

Overview

China’s growing middle-class and comes with it the increasing disposable income meant it has the most influential consumer power in the world. Most FMCG companies have realized they need Chinese consumers and the market for growth. Companies require a solid understanding of the economic, demographic, social and cultural changes that shape the consumer behaviors in a fast-changing China today. This seminar gives an exclusive holistic overview into Chinese consumers and the business opportunities it brings. You will learn on how Chinese consumer behavior changes, what are the reasons behind such a change, in what ways will this change impact on businesses in China today and how can you take actions to win in the land of opportunity.

Benefits

• Understand Chinese consumers through culture reviews, knowing the roots of the consumption behaviors and picturing your customers exactly
• Equip with the concepts of middle-class and consumption forces
• Knowledgeable in the use of e-commerce and social media, communicate your clients’ product in a new matrix era to get most optimized results
• Pitch the right strategic message given the updates on consumption trends, become a trusted local partner with global perspectives

Objectives

• Understand different reasons that affect Chinese consumer behaviors
• Examine the detailed segment changes among middle class consumers
• Discover the new trends and its implications that would shape your future communications
• Seize a unique opportunity to connect with your clients and win in China

“Boost your online-offline growth through social media”

Learn the best way to set up a corporate social media channel to connect with your Chinese clients. Which metrics should you track for price changes? How could you monetise your platforms and make the most profits for your clients? This seminar helps you to gain an updated knowledge and launch your digital marketing engine with China.

Overview

Media is always the 4th power, combines with politics, economics and culture powers, to influence the world, especially customers in the business world. Facebook, Twitter, YouTube and many other social media have changed the world’s way of doing business. Wechat, Sina Weibo, Tencent QQ are the similar tycoons in China that shaping a new world for marketing. What is the best way to set up a corporate social media channel to connect with your clients? Which metrics should you track for price changes? How could you monetize your platforms and make the most profits? Digital Strategies in China is your best option to gain an updated knowledge and launch your digital marketing engine with China.

Benefits

• Acquire comparative concepts of a diverse number of social media platforms, in term to formulate the right ones for you or your clients
• Learn failed and successful cases in China, to avoid mistakes and taking advantage of your strengths
• Master your digital skills to reach Chinese clients, making profits starting from the first day

Objectives

• Know the main players in the Chinese market and how they are affecting you or your clients’ businesses in a complex way today
• Gain a full picture of social media platforms in China with solid digital strategic plans
• Learn the successful campaigns that would shape how you can leverage your strength
• Formulate strategic and implementation plans to build as a trusted sustainable partner in communications

“Leverage e-commerce innovations to boom your business”

Learn the most updated landscape, ecosystem and strategies adapted on e-commerce in China. This seminar designed as a solution to assess how businesses should evolve to extract the most valuable strategies from digital technologies and e-commerce models when doing businesses with China.

Overview

With over 1.3 billion population and 1 billion cyber citizens in China, Internet and e-commerce has never been so important like today that influences a company’s strategies and successes. Big-data and analytics, cloud and mobile solutions, artificial intelligence and social media are changing the dynamics of competition across all industries. E-commerce has become a field contested by all strategists. This seminar designed as a solution to assess how the business should evolve to extract the most valuable strategies from digital technologies and e-commerce models when doing businesses with China.

Benefits

• Understand what is driving e-commerce growth in China and how successful companies are leveraging this for growth
• Recognize new technologies and China-specific new business models that could be adapted to your China strategy
• Adapt new e-commerce concepts in your communication pitch to your clients

Objectives

• Gain an overview on the e-commerce transformation and development in China
• Understand Chinese online shoppers’ characteristics
• Aware of the full extent of the power of e-commerce platform
• Learn the updated e-commerce ecosystem in China
• Develop your/your clients’ customized e-commerce strategies

“Building a win-win partnership through the art of negotiation”

Learn to negotiate confidently with the Chinese by understanding their culture roots & elements that shapes their behavior. This seminar provides practice insights into the strategies and tactics that could be used to lead you into a better negotiation position.

Overview

China has become the world’s second largest economy and the sizeable market share cannot be ignored. Companies with the ambition of serving Chinese clients should have a better understanding of how to negotiate with the Chinese. However, due to the cultural differences and shifting dynamics in the complex business contexts, it is never easy. This seminar offers guidance to western individuals on how to leverage cultural differences, complexity, uncertainty, and conflicts during the negotiation process with their Chinese partners. It delivers direct impact on a company’s bottom line to support individuals who are doing business with a fast-changing China.

Benefits

• Gain deep understanding on the Chinese and western negotiation patterns
• Expand your horizon on different culture roots and re-examine your partners/clients strategic positions
• Improve your negotiation skills and become a trusted partner
• Drive innovative value creation through negotiating with Chinese

Objectives

• Review China vs West: different culture negotiating models
• Grasp 3 Chinese culture roots & 8 cultural elements that shaping the negotiating behaviour
• Identify opportunity to take advantage in when building partnership with Chinese clients
• Utilise 7 lessons and 12 strategies that lead you to a better negotiating position

“Building a win-win partnership through the art of negotiation”

Learn to negotiate confidently with the Chinese by understanding their culture roots & elements that shapes their behavior. This seminar provides practice insights into the strategies and tactics that could be used to lead you into a better negotiation position.

Overview

China has become the world’s second largest economy and the sizeable market share cannot be ignored. Companies with the ambition of serving Chinese clients should have a better understanding of how to negotiate with the Chinese. However, due to the cultural differences and shifting dynamics in the complex business contexts, it is never easy. This seminar offers guidance to western individuals on how to leverage cultural differences, complexity, uncertainty, and conflicts during the negotiation process with their Chinese partners. It delivers direct impact on a company’s bottom line to support individuals who are doing business with a fast-changing China.

Benefits

• Gain deep understanding on the Chinese and western negotiation patterns
• Expand your horizon on different culture roots and re-examine your partners/clients strategic positions
• Improve your negotiation skills and become a trusted partner
• Drive innovative value creation through negotiating with Chinese

Objectives

• Review China vs West: different culture negotiating models
• Grasp 3 Chinese culture roots & 8 cultural elements that shaping the negotiating behaviour
• Identify opportunity to take advantage in when building partnership with Chinese clients
• Utilise 7 lessons and 12 strategies that lead you to a better negotiating position

• Acquiring CKGSB faculty’s in-depth China insights with global perspective at your doorsteps
• Preparing you well to do business with a fast moving China
• Leveraging influential networking power throughunrivaledCKGSB alumni 
• Receiving prestigious “China Ready” certificate upon successful completion of all 6 seminars

For delivery, each seminar is delivered in one day intensively, and all 6 seminars cover 6 months, with one month one seminar. The seminars are offered in multiple cities across Europe. Contact us for the upcoming seminar in your city.