Cheung Kong Graduate School of Business presents Eurasia’s first unicorn-themed program for next generation business leaders, in partnership with The World Government Summit of UAE, The Executive Council of Dubai, Whampoa Group, Seoul Municipal Government & Maekyung Media Group.


Leaders of the future


(Each program)









Acquire unparalleled regional knowledge: Form a holistic perspective and deep dive into the world’s fastest growing regions: GCC, RCEP, and East Asia.

Harness the power of exponential tech: Web 3.0, blockchain, smart manufacturing, AI, rapid prototyping, quantum computing and beyond.

Construct your own regional ecosystem: Gain access to a highly curated network of like-minded leaders, investment bodies, government support and highly relevant local resources.

Thrive in today’s world of accelerating change: Receive guidance from professors, industry experts and successful unicorn founders from RCEP to fast-track your business growth in the region.

Global Unicorn Program Series by CKGSB

With the aim to build a global ecosystem to foster a new generation of unicorns with an enhanced emphasis on global responsibility, social purpose and a long-term perspective, the unicorn programs are tailored to the following organizations and individuals:

Global Unicorn Program in Seoul

This 3.5-day program will focus on areas where Korean unicorns have a unique edge, like med-tech, culture, and e-sports. Learn how some of Korea’s most exciting startups leverage the country’s unique startup ecosystem and develop valuable business opportunities. This program will be taught by world-class scholars as well as founders of Korean unicorns such as The Kurly and Yanolja and potential unicorns. As a participant, you also gain exclusive one-day access to ‘Try Everything,’ the biggest global unicorn forum in Korea.


Discover how startups become unicorn companies in an advanced economy with a relatively small domestic market.

Learn how to apply cutting-edge business insights from world-class scholars and founders of unicorns in the e-sports, med-tech and cultural industries.

Participate in one-to-one pitches and networking sessions with influential global VCs and corporate VCs.

1-Day full access to a prestigious unicorn forum in Seoul.

Program Information

  • LanguageEnglish

Global Unicorn Program in Seoul

  • Dates


  • Tuition

    USD 6,000

    CKGSB Alumni receive a 20% discount
  • Contact
    Madi Yoo

Program Agenda

  • 12th Sept. Tuesday Day 1 - Forum Try Everything (DDP)

    09:00 – 12:00  Arrival Korea

    12:00 – 13:30  Lunch & Ice Breaking

    13:30 – 15:00  Opening Ceremony

    • DNA of Korean Unicorns + Networking
      Lee Young, Minister of SMEs and Startups(MSS)
      Dong-Sung CHO, Chairman of The Institute for Industrial Policy Studies(IPS) Korea

    18:00 – 20:00  Gala Dinner : CKGSB Korea Alumni Association presents

  • 13th Sept. Wednesday Day 2 - Program

    9:00 – 10:30

    • How to Become a Unicorn
      XIANG Bing, founding Dean at CKGSB

    10:30 – 11:00

    • Tea Break

    11:00 – 12:00

    • 4 Pillars of Data-driven Decision
      Anindya Ghose, Heinz Riehl Chair
      Professor of Business at NYU Stern

    12:00 – 13:30  Lunch and Group Discussion

    14:00 – 15:30

    • Try Everything Opening Ceremony
      Sehoon OH, Mayor of Seoul

    16:00 – 17:00

    • Cocktail Reception and Networking
      with 100+ global VCs and Start-ups

    17:00 – 18:00  Panel Session with Try Everything

    18:00 – 20:00  Networking & Refection

  • 14th Sept. Thursday Day 3 - Program

    09:00 – 12:15

    • Innovation Tournament: Identifying, Selecting, and Developing Exceptional Opportunities
      Karl Ulrich, CIBC Endowed Professor, Professor of Operations, Information and Decisions Research, Wharton
      *30minutes tea break in between

    12:00 – 13:30  Lunch and Group Discussion

    13:30 – 15:30

    • Company Visit + Lecture
      Kim Jong Yoon, Founder & CEO of Yanolja

    16:00 – 18:00 

    • Company Visit + Lecture
      Guan Wang, President, Gen.G Esport Global Academy

    18:00-20:00  Free Night

  • 15th Sept. Friday Day 4 - Program

    09:00 – 10:30

    • New Banking, New Bank
      Mintaek HONG, Founder of Toss Bank (Unicorn)

    10:30 – 10:40 Tea Break

    10:40 – 12:00

    • South Korea’s Digital Tech-driven Unicorns
      Yongjae JANG, professor of KAIST
      Lunch and Group Discussion

    13:30 – 17:00

    • Investment Pitch and networking Start-ups and VCs at Samsung C-Lab Sharing and interaction session
      Roadshow with global investors, scaling entrepreneurs and corporate executivesPanel judges: Li Wei, Vision Creator, LB Investment

    18:00 – 20:00 Closing Dinner and Certificate Awarding

Regional Experts
    Founding Dean,
    Professor of China Business &
  • WEI LI
    Associate Dean for Asia and Europe
    Professor of Economics
    Director of the Case Center
    Emeritus Professor, Seoul National University
    Visiting Professor, CKGSB
    Director of The Institute for Industrial Policy Studies
  • Anindya Ghose
    Professor of Business, New York University's Leonard N. Stern School of Business
  • Yongjae JANG
    Professor of KAIST
  • Jong-yoon KIM
    Yanolja&Yanolja Cloud
  • Guan WANG
    President, Gen.G Global
    E-Sport Academy
  • Mike SONG
    Executive Vice President,
    Global Head of Genesis
  • Jee-Woong KIM
    TOSS BANK (Unicorn)


Join us on a journey to
become a unicorn!

Apply Now

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