An action-learning program delivered by global experts and executives in Digital Marketing to help you capitalize on the business opportunities in the U.S and China.
With the rapid global evolution of digital media, brands have more ways than ever to differentiate themselves. Global Branding in the Digital Era, a program presented jointly by CKGSB and Yale School of Management, the leading business schools of China and the US, and WPP, the global leader in marketing services, guides CMOs and other C-suite executives from China, the US and elsewhere to build and lead customer-focused organizations for today’s digital era.
THE GLOBAL DIGITAL MIND SHIFT US AND CHINA
Explore our various executive education programs catering to individuals, companies or schools.
This program will help the participants gain insights about blockchain and other key technologies such as big data and artificial intelligence (AI) in FinTech.
CKGSB China Immersion Program is designed for high potential MBA/EMBA students from leading business schools/organizations around the world. The program is customizable and typically one to two weeks in duration.
A program helps next-generation family business leaders with their succession and expansion strategies, while offering them a global network.