New technologies and business models are being rapidly adopted to address the challenges and opportunities brought about by COVID19.
Taught by globally acclaimed professors from CKGSB, this program will dive deep into the business transformations accelerated by the crisis. Participants will be equipped with cutting edge insights as to how consumers shop, businesses operate and governments plan policy in a digitally-reshaped postpandemic world.
Program kick-off
Ice-breaking
Digital Transformation in Asia
Digital Retail
The Digital Supply Chain
Digital Branding & Marketing
The Rise of Live-streaming for Marketing
Fintech in Asia
Group presentation
· Dean’s Distinguished Chair
Professor of Marketing
· Associate Dean for CKGSB
Americas
· Director of the CIM Center
· Associate Professor of Marketing
· Academic Director, MBA
· Associate Professor of Marketing
· PhD, University of Rochester
· Visiting Associate Professor of Economics
Participants who successfully complete all modules will receive a CKGSB certificate and become a member of CKGSB International Community.