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Digital Transformation 2021
Overview
The coronavirus pandemic is supercharging a new era of digitalisation in China.
New technologies and business models are being rapidly adopted to address the challenges and opportunities brought about by COVID19.
Taught by globally acclaimed professors from CKGSB, this program will dive deep into the business transformations accelerated by the crisis. Participants will be equipped with cutting edge insights as to how consumers shop, businesses operate and governments plan policy in a digitally-reshaped postpandemic world.
Basic Program Information
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FormatLive Online
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Start DateJune 1, 2021
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Duration5 weeks
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FeesFee: USD 3,000
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LanguageEnglish
Simultaneous interpretation in Chinese and Korean -
CertificateParticipants who successfully complete all modules will receive a CKGSB certificate and become a member of CKGSB International Community.
What You Will Learn
Dive deep into digital innovations led by China.
- Capture the COVID19-reshaped digital landscape in China
- Understand the latest applications of new technologies, such as AI, big data, IoT, blockchain etc.
- Gain insights into China’s digital currency
- Explore thriving business models spurred by social distancing
- Understand post-COVID19 consumer attitudes and behavior, as well as new marketing solutions
- Understand digital measures taken by different countries in Asia in the pandemic and lessons that each can learn from the other
- Join a life-long learning platform and community that keeps you connected with China
Who Should Attend
- Decision-makers who are formulating global business strategies
- Marketers responsible for shaping digital strategies
- Entrepreneurs who are identifying new opportunities
- Tech-savvy professionals who want to develop business and strategic thinking
- Teams that are driving digital transformation
Program Curriculum
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Week 1
Program kick-off
Ice-breaking
Digital Transformation in Asia没有英汉互译结果
请尝试网页搜索 -
Week 2
Digital Retail
The Digital Supply Chain -
Week 3
Digital Branding & Marketing
The Rise of Live-streaming for Marketing -
Week 4
Fintech in Asia
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On-campus
Group presentation
World-class Faculty
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SUN Baohong· Dean’s Distinguished Chair
Professor of Marketing
· Associate Dean for CKGSB
Americas
· Director of the CIM Center
Professor Sun Baohong is the Dean’s Distinguished Chair Professor of Marketing and the Associate Dean for CKGSB Americas. She also directs CKGSB’s Customer Information Management Center. Prior to joining CKGSB in 2011, Professor Sun was Carnegie Bosch Professor of Marketing at the Tepper School of Business of Carnegie Mellon University. Professor Sun received her PhD from the University of Southern California in 1997 and BA from Renmin University of China. -
LI Yang· Associate Professor of Marketing
· Academic Director, MBA
Dr. Li is an Associate Professor of Marketing at Cheung Kong Graduate School of Business. He received a Ph.D. in Marketing from Columbia University, a M.S. in Biomedical Engineering from Columbia University, and a B.S. in Electronics from Peking University. His research focuses on big data marketing analytics, with emphases related to pricing, consumer choice, and competitive strategy. -
JING Bing· Associate Professor of Marketing
· PhD, University of Rochester
Dr Jing Bing is an Associate Professor of Marketing at CKGSB. He earned his PhD in business administration from the University of Rochester in 2001.Between 2001 and 2007, he was an Assistant Professor of Information Systems at the Stern School of Business at New York University. Professor Jing’s research interests include mass customization, product line design and pricing, product differentiation, word-of-mouth marketing, etc. -
HUANG Yi· Visiting Associate Professor of Economics
Huang Yi is a Visiting Associate Professor of Economics at CKGSB. Huang Yi is also the associate professor of international economics and Pictet Chair in Finance and Development at the Graduate Institute of International and Development Studies in Geneva. He was an economist in the Research Department of the IMF and a research associate of Globalization and Monetary Policy Institution in the Federal Reserve Bank of Dallas.
Certificate
Participants who successfully complete all modules will receive a CKGSB certificate and become a member of CKGSB International Community.
COVID19-Driven Digitalisation in China Brochure
Dive deep into business innovations led by China.
JULY 2020
JULY 2020
