Professor Sun was Carnegie Bosch Professor of Marketing at the Tepper School of Business at Carnegie Mellon University. She serves on the editorial boards of Journal of Marketing Research, Marketing Science, and Journal of Marketing. Her extensive consulting experience includes work with major corporations including Bosch, John Deere, IBM and WPP. An active contributor to media discussions on current business issues, Professor Sun’s research has been cited in The Economist, The New York Times, The Wall Street Journal, Time Magazine, and Bloomberg, among others.

Dr. Li Wei formerly served as a professor at the Darden Graduate School of Business, University of Virginia. Previously, Prof Li was a research associate at the University of Michigan’s Institute for Social Studies and taught at Duke University’s Fuqua School of Business.

Dr. Li Wei leads the Case Center of CKGSB which generates hundreds of original cases drawn from most successful and innovative companies, such as Sensetime and TSMC. An authority on Chinese economy and business, Dr. Li’s main research focus is on economic development, taxation, financial markets, corruption, corporate governance, corporate research and development, entrepreneurship, trade and investment in China. His work has been published in prominent academic journals and books, and some of his research results have also been featured in Foreign Affairs, New York Times, Los Angeles Times, and on CNNfn (CNN Money) and Bloomberg TV. Professor Li has extensive consulting experience with multinational firms, Chinese firms, and the World Bank.