COVID19-Driven Digitalisation in China

COVID19-Driven Digitalisation in China

Dive deep into business innovations led by Asia.
JULY 2020



The coronavirus pandemic is supercharging a new era of digitalisation in China.


New technologies and business models are being rapidly adopted to address the challenges and opportunities brought about by COVID19.


Taught by globally acclaimed professors from CKGSB, this program will dive deep into the business transformations accelerated by the crisis. Participants will be equipped with cutting edge insights as to how consumers shop, businesses operate and governments plan policy in a digitally-reshaped postpandemic world.

Basic Program Information
  • Start Date
    Sept. 24 2020
  • Location
    CKGSB LIVE virtual classroom
  • Duration
    4 weeks
  • Effort
    3-4 hours/week
  • Language
  • Program fee
What You Learn


Dive deep into digital innovations led by China.


  • Capture the COVID19-reshaped digital landscape in China
  • Understand the latest applications of new technologies, such as AI, big data, IoT, blockchain etc.
  • Gain insights into China’s digital currency
  • Explore thriving business models spurred by social distancing
  • Understand post-COVID19 consumer attitudes and behavior, as well as new marketing solutions
  • Understand digital measures taken by different countries in Asia in the pandemic and lessons that each can learn from the other
  • Join a life-long learning platform and community that keeps you connected with China



Who Should Attend


  • Decision-makers who are formulating global business strategy
  • Marketers responsible for shaping digital strategies
  • Entrepreneurs who are identifying new opportunities
  • Tech-savvy professionals who want to develop business and strategic thinking
  • Teams that are driving digital transformation



Program Curriculum
World-class Faculty
  • SUN Baohong

    · Dean’s Distinguished Chair
    Professor of Marketing

    · Associate Dean for CKGSB

    · Director of the CIM Center

    - Post-COVID19 Digitalisation in

    - The NEXT Generation ECommerce

    Areas of Expertise
    Prof. Sun serves on the editorial boards of
    Journal of Marketing Research, Marketing
    Science, and Journal of Marketing. She has
    extensive consulting experience working with major corporations including Bosch, Boy Scouts of America, Highmark Insurance, John Deer and IBM. An active contributor to media discussions on current business issues, Professor Sun’s research has been cited in The Economist, The New York Times, The Wall Street Journal, Time Magazine and Bloomberg,
    among others. Prior to joining CKGSB in 2011, Professor Sun was Carnegie Bosch Professor of Marketing at the Tepper School of Business of Carnegie Mellon University.

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  • OU-Yang Hui

    · Dean’s Distinguished Chair Professor of Finance

    · Associate Dean for EMBA

    · Former MD at UBS and Nomura Securities

    - Digital Currency and Its Applications

    Areas of Expertise
    Prof. Ou-Yang’s academic research focuses on the development of asset pricing and corporate finance models. Before joining CKGSB, He had previously served as an associate professor at Duke University and an assistant professor at UNC-Chapel Hill. Prof. Ou-Yang was voted the best teacher by Duke's Global EMBA Class of 2004. He won the Barclays Global Investors/Michael Brennan Runner-Up Award for the best paper published in the Review of Financial Studies in 2003 as well as the best paper award (joint with Prof. Henry Cao) presented by the Society of Quantitative Analysts in 2005.

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    CHO Dong-Sung

    · Visiting Professor of Strategy, CKGSB

    · President of Incheon National University

    · Professor Emeritus of Strategy, International Business, Management Design and Sustainability Management, Seoul National University

    · DBA, Harvard Business School

    - Post-COVID19 Digitalisation in Asia

    Areas of Expertise

    Professor Cho has served on the board of directors for 15 multinational companies and research organizations, including KIA Motors, Korea Electric Power Corporation.

    He was Commissioner of the Korea Trade Commission 2002-2005, Chair of the Committee for Government Innovation Management 2005-2007, and Co-Chair of the Committee for Synergistic Cooperation between Big and Small Corporations jointly with the Prime Minister of Korea 2006-2008.

    He previously taught at Harvard Business School, INSEAD, the Helsinki School of Economics, the University of Tokyo, Hitotsubashi University, the University of Michigan, Duke University, Peking University etc.

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    LI Yang

    · Associate Professor of Marketing

    · Academic Director, MBA

    - Post-COVID19 Digital Marketing

    - Consumerism Reshaped by the Pandemic

    Areas of Expertise
    Prof. Li’s research focuses on big data marketing analytics, with emphases related to pricing, consumer choice, and competitive strategy. He has also consulted for Tencent, Baidu and Yonghui Groups, and currently holds a US patent.

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    Eddie NING
    · Assistant Professor of Marketing

    - AI and Other New

    - Technologies Thriving amid

    Areas of Expertise
    His current research focuses on information acquisition and its implications for pricing mechanism, alliance, product development, targeting, and privacy. He worked at Federal Reserve Bank of San Francisco as a policy analyst before starting his doctoral study.

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Participants who successfully complete all five courses and a thesis will receive a CKGSB certificate and become a member of CKGSB International Community.



COVID19-Driven Digitalisation in China Brochure
Dive deep into business innovations led by China.
JULY 2020
CKGSB Brochure
CKGSB - Leading business school in China.
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