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Worker Experience and Donor Heterogeneity: The Impact of Charitable Workers on Donors’ Blood Donation Decisions
Charitable organizations face the challenge of retaining a steady supply of donations to deliver upon their mission. To secure a reliable donation flow and maintain their operations, charitable organizations spend significant efforts on donor recruitment and retention. This paper studied how charitable organizations can use microlevel data on worker-donor interactions to improve donation outcomes, by understanding workers’ experiences and donors’ characteristics.

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