Ms. Ira Zaka heads Global Marketing and Communications at Cheung Kong Graduate School of Business (CKGSB). Established in November 2002, CKGSB is China’s first faculty-governed and independent business school. Today, CKGSB has more than 40+ full-time professors, many of whom held tenured positions at leading business schools like Wharton and Yale, and over 20,000 alumni, more than half of whom are at the CEO or Chairman level and, collectively, lead one fifth of China’s most valuable brands.
Since 2010, Ira has enhanced CKGSB’s brand by organizing global business forums, overseeing public relations and social media, and managing partnerships worldwide. She has also enabled CKGSB’s growth in the Americas, Europe, Asia and the Middle East.
A graduate of Princeton University, Ira has spent over 30 years in China, where she has studied and worked for companies like Amazon and Hogan Lovells, primarily managing public relations and communications efforts.
Ira is fluent in Albanian, Chinese and English.
