With 19 years of cross-industry experience spanning luxury retail, consumer goods, and environmental technology, Crystal Han leads sales and marketing operations at IQAir China, overseeing business strategy and market development for the air purification solutions provider.
Her career highlights include:
- Industry Expertise: 13 years in luxury and retail sectors (DFS Hainan, Swatch Group, L’Oréal) with focus on brand development and retail management, later transitioning to home appliances and clean technology.
- Practical Innovation: Implemented CRM systems and operational optimizations, while driving the launch of new products in China.
- Local Market Execution: Leveraged platforms like CIIE/CIFTIS to enhance brand presence and collaborated with global teams on China market strategies.
