CKGSB’s Associate Professor of Marketing, Li Yang also gave a presentaion focused on navigating the decentralized and fragmented media landscape. Drawing from his extensive observations and research of the Chinese internet and retail industries, Dr. Li shed light on the concept of ‘fragmentation’ as the key to understand social media marketing in China. Rather than generating clicks from one central platform, companies need to implement a more tailored approach across various channels to meet consumer’s daily needs and schedules. By understanding the decentralized and fragmented media landscape, companies can adapt their marketing tactics accordingly. This involves developing a more nuanced understanding of consumer behavior, leveraging different media channels and tailoring content and timing to resonate with target audiences more effectively.
Dr. Li’s insights were particularily relevant to the audience members, who consisted of global leaders, CEOs of leading multinational companies and academics, each sharing insighs and solutions to the world’s most challenging issues.
CKGSB Alumni and Founder and Chairman of 37 Interactive Entertainment Network Technology Group Co., Ltd, Li Yifei, delivered a captivating presentation on the latest trends in AI development, the key factors for success that all entrepreneurs need to possess, and the profound impact of AI on the gaming industry.
As one of the top 20 publicly traded game companies, 37 Interactive Entertainment is involved in a variety of sectors including, metaverse, film and television, animation, music production, and the development of consumer-focused economic sectors. Mr. Li delved into the transformative impact of AI on the gaming industry. He discussed how AI technologies are revolutionizing game development, enhancing player experiences, and opening up new avenues for creativity.
Finally, CKGSB Alumni and Founder & Executive Chairman of One Global Holding, Mohammed Al Rashidi introduced how fintech technology, a key source of the industrial revolution, will change banks in the future, especially in a highly interconnected digital world post COVID-19. As a pioneer in the mobility solutions space, since its establishment in 2004; One Global has gathered extensive international market experience and knowledge in the telecom arena across the Middle East and Africa. Built on the technology, marketing and business expertise of the team members, Rashidi has built One Global into a global early-stage investment firm that focuses on the world’s Over-The-Top (OTT) market.
Through events like the Asian Leadership Conference, CKGSB continues to promote collaboration, innovation, and the exchange of ideas among industry leaders, entrepreneurs, and policymakers. By fostering a conducive environment for networking and knowledge-sharing, CKGSB strives to contribute to the ongoing transformation of the business landscape and create opportunities for sustainable growth and development in Asia and beyond.