AN EXCLUSIVE INVITE-ONLY EVENT
NEW CONSUMPTION TRENDS IN CHINA:
A ROUNDTABLE DISCUSSION WITH NIELSEN GREATER CHINA PRESIDENT YAN XUAN
Join us for a special invitation-only roundtable discussion with Yan Xuan, President of Nielsen Greater China. As a top leader of the world’s first and foremost big data company, Yan will share his insights into the diversity of the Chinese consumer and media markets as well as his experiences working and doing business in China. Participants will have a unique opportunity to ask questions and engage in a dialogue with Yan during this interactive and intimate gathering at CKGSB’s New York office.
3:00 p.m. to 5:00 p.m. Friday, October 2, 2015
CKGSB New York Office
601 Lexington Ave., Floor 26
New York, NY 10022
SPACE IS LIMITED, RSVP NOW TO RESERVE YOUR SPOT
3:00PM – 3:30PM: Reception
3:30PM – 3:35PM: Opening Remarks and Introduction by Baohong Sun, Dean’s Distinguished Chair Professor of Marketing, Associate Dean of Global Programs and Director of the Customer Information Management Center at CKGSB
3:35PM – 4:05PM: Keynote Speaker Yan Xuan, Nielsen Greater China President
4:05PM – 5:00PM: Q&A and Roundtable Discussion
To RSVP for this event, please email Julie Zhu at firstname.lastname@example.org.
Nielsen Greater China President
Yan Xuan is President, Nielsen Greater China. Appointed to this position in May 2011, he leads Nielsen’s business in mainland China, Hong Kong, Taiwan and Macau.
Before joining Nielsen, Yan Xuan spent two decades in the U.S. and China in executive positions with leading global companies such as AT&T/Lucent, Microsoft, Oracle and Qualcomm. Trained as a U.S. lawyer, Yan Xuan is also an accomplished leader in sales, business development, M&A, government affairs and general management.
In addition, Yan Xuan has extensive corporate, trade association and charity board experience. He was Vice Chairman of American Chamber of Commerce in China, and a member of the Board of Directors of U.S. Information Technology Organization. Yan Xuan also sat on the Boards of Directors of several telecom hardware and software companies. He currently chairs the Compensation Committee of Hong Kong Stock Exchange listed Alibaba Health and on the Strategy Committee of Shanghai Stock Exchange traded state owned enterprise Shenhua Holdings. Yan Xuan is a member of the Boards of Visitors of Duke University School of Law and Jiaotong University Antai College of Economics and Management.
Born and university educated in China, Yan Xuan went to the U.S. in the early ’80s as a Richard M. Nixon Scholar and received his J.D. from Duke University School of Law. He attended Harvard and Stanford Business Schools’ executive management programs.
Dean’s Distinguished Chair Professor of Marketing, Associate Dean of Global Programs and Director of the Customer Information Management Center at CKGSB
Professor Sun is the Dean’s Distinguished Chair Professor of Marketing and the Associate Dean of Global Programs. She also directs CKGSB’s Customer Information Management Center. Prior to joining CKGSB in 2011, Professor Sun was Carnegie Bosch Professor of Marketing at the Tepper School of Business of Carnegie Mellon University. Professor Sun received her Ph.D. from the University of Southern California in 1997 and B.A. from Renmin University of China.
Her research focuses on rational and strategic consumer choices and dynamic structural models; dynamic and interactive marketing mix and customer information management; and, most recently, on modeling dynamic and inter-dependent consumer decisions on e-commerce and social media platforms.
Professor Sun is the recipient of numerous awards for research and teaching, including the 2009 Finalist for John D.C. Little Best Paper Award at INFORMS, the 2006 MBA George Leland Bach Teaching Award, and the 2005 CART Research Frontier Award for Innovative Research at Carnegie Mellon University.
She also serves on the editorial boards of Journal of Marketing Research, Marketing Science, and Journal of Marketing. Her extensive consulting experience includes work with major corporations including Bosch, Boy Scouts of America, Highmark Insurance, John Deer and IBM. An active contributor to media discussions on current business issues, Professor Sun’s research has been cited in The Economist, The New York Times, The Wall Street Journal, Time Magazine, and Bloomberg, among others.
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Cheung Kong Graduate School of Business
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