CKGSB is pleased to host Economist CEO Andrew Rashbass, plus several of China’s most prominent media executives, for a dialogue on how traditional media can meet the challenges of the digital era, and the strategies that will help them prepare for new technologies.
CKGSB is pleased to host Economist CEO Andrew Rashbass, plus several of China’s most prominent media executives, for a dialogue on how traditional media can meet the challenges of the digital era, and the strategies that will help them prepare for new technologies. The event will begin with a keynote speech by Mr. Rashbass, highlighting his strategies for web and digital media.
|May 27th 2013
|Tower E2, 20F, Cheung Kong Graduate School of Business, Oriental Plaza, 1 East Chang An Avenue
|Please register through this link. If you have any questions, you may contact Mr. Xiaolin Lu at email@example.com.
The Economist was established in 1843. In addition to offering analysis and opinion, each issue covers the main business and political events of the week. Valued as one of the most influential political and business journals, The Economist is printed simultaneously in six countries and is available in most of the world’s main cities.
Facing the challenges of the digital era, The Economist chose a strategy of developing both print and online versions of the magazine. As Mr. Rashbass says, “reading The Economist magazine is like having a big meal; browsing The Economist online is like having a snack”. Reading the magazine is an immersive experience, but The Economist online builds a community where readers and newsmen can communicate with each other.
In the age of the Mobile Internet, more and more readers focus on “the third screen” (mobile phones and tablets). Not only has the media business model changed, so has the way that publishers reach readers and engage with them—and these changes are continuing rapidly. In this environment, which strategies can the traditional media use to face the challenges of new technology? CKGSB is proud to host a dialogue with Mr. Rashbass and other media business leaders to explore this important issue.
Keynote speech by Mr. Rashbass: “Lean Back 2.0”
Andrew Rashbass, CEO, The Economist Group
He Gang, Executive Editor, Caijing Magazine
Liu Shuang, CEO, Phoenix New Media Ltd.
Niu Wenwen, Publisher and Creator, The Founder Magazine
Rong Bo, Founder of Bo Ya Tian Xia
Wang Wenbin, CEO, China Network TV Station
|Jon Liao, Associate Dean and Professor of Managerial Practice, Strategy, Innovation and Entrepreneurship, CKGSB
About Andrew Rashbass
Andrew Rashbass is Chief Executive of The Economist Group, the leading source of analysis on international business and world affairs. Through its brands (The Economist, EuroFinance, and Roll Call), the Group delivers its information and services in over 200 countries via newspapers, magazines, reports, events, websites and other electronic channels. Andrew became Chief Executive in July 2008.
Prior to that, Andrew was publisher of The Economist and before that managing director of Economist.com and Group chief information officer.
Before joining The Economist Group in 1997, Andrew worked at Associated Newspaper Ltd, one of the UK’s largest media groups. Andrew started his career at Andersen Consulting, now called Accenture.
Established in Beijing in November 2002 with generous support from the Li Ka Shing Foundation, CKGSB is a not-for-profit organization and China’s first privately funded and faculty-governed business school. The school offers innovative MBA, Finance MBA, Executive MBA and Executive Education programs. CKGSB has developed in under 10 years into a prominent business school with over 40 world-class professors, whose per capita publications in top journals of management was ranked 6th globally during the period of 2005 to 2011. CKGSB’s alumni include more than 3,000 Chinese business leaders at the CEO and Chairman level, whose companies together generated more than USD 1 trillion in revenue in 2011. This figure represents about 13.7% of China’s GDP. If the companies managed by CKGSB’s alumni network were a nation, it would be the 16th largest economy on earth.
For more information, please visit: english.ckgsb.edu.cn