Lecture on Global Branding Strategy, by Professor Durairaj of NYU

It’s our great honor to invite Professor Durairaj Maheswaran to lecture at our classroom. He is one of the world experts in International Marketing. If you are interested in attending, please register with cocintern@ckgsb.edu.cn by March 27th.

Background

Dr. Durairaj Maheswaran (Mahesh) is the Paganelli-Bull Professor of Marketing and International Business at the Stern School of Business, New York University. He received a Ph. D in marketing from Kellogg Graduate School of Management, Northwestern University.  He has published widely in leading publications like the Journal of Marketing Research, Journal of Consumer Research, Journal of Personality and Social Psychology and Journal of Consumer Psychology. He was the Editor of the Journal of Consumer Psychology. He is a Past- President of the Society of Consumer Psychology. He was also a President of the Policy Board  of the Journal of Consumer Research. He has extensive work and consulting experience with major corporations like AOL, Credit Suisse First Boston, Johnson and Johnson, IBM, Unilever etc., He is a recipient of the Excellence in Teaching award at New York University. He has given seminars and taught in several countries including Australia, China, France, Hong Kong, India, Japan, The Netherlands, Norway, Singapore, South Korea and Thailand.