Innovative BRICs on BRICs program to conclude in Beijing, May 25, 2013
May 14, 2013

The final session of the innovative BRICs on BRICs program will be held in Beijing from May 20-25, 2013. A collaboration between four leading business schools from the BRIC countries (Brazil, Russia, India and China), BRICs on BRICs is the  only executive program in the world that focuses on all four countries and offers participants both classroom time and business visits in each country. The program has attracted almost 40 senior business leaders from the four countries, who have already completed three sessions in Brazil, Russia and India. Each session lasts for up to five days. The first session was held in October 2012.

Four renowned business schools worked together to create the BRICs on BRICs program: Brazil’s Fundção Dom Cabral (FDC), the Moscow School of Management SKOLKOVO, the Indian Institute of Management, Ahmedabad (IIMA) and China’s Cheung Kong Graduate School of Business (CKGSB).

While studying at CKGSB’s Beijing campus, program participants will study cultural differences, China’s financial market, supply chain issues, strategies for entering the Chinese market, marketing in China, and how to lead within Chinese firms. They will also visit the headquarters of Lenovo and the Beijing Hyundai Motor Company, in order to interact with their executive counterparts and learn first-hand about the practical aspects of doing business in China.

During the program’s final session on May 25, selected participants will report on the group’s gains and lessons, and deans and professors from the four business schools will offer their analysis and summary on economic development and business environment in the BRIC countries.

“The BRICs on BRICs program was a real eye-opener into the development of business in BRIC countries,” said Mel Parker, Vice President and General Manager of Dell’s Consumer division about last year’s program. “The program provided unparalleled insights into the impact of history and culture on the business environment in each country. Each of these countries offered huge opportunities within its unique business environment. Besides the access to relevant information about each country, the program presented the opportunity to discuss real business issues with exceptional local faculty as well as senior executives who have led business in these countries for many years. Overall this course helped me to critically analyze our operations in specific BRIC countries and immediately influence our business with relevant tactics and strategies.”

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