How 2nd-4th Tier Consumers Hold the Key to Not Only China’s, but the World’s Economy

With 200 million households belonging to the consuming classes, China’s second to fourth tier cities are arguably the most important consumer segment in the world. But they are tight-fisted. What are the desires, concerns and behavioral trends of Chinese consumers in lower tier markets? What are new forms of consumption driven by e-commerce, m-commerce and social media?

Join a talk with Mr. Kunal Sinha, Chief Knowledge Officer at Ogilvy & Mather China, who takes a critical look at the influences that have impacted people in lower-tier cities across three provinces: Liaoning, Hunan and Sichuan.

Event details

DATE Mar 14 (Thursday)
TIME: 2:00-3:30PM
VENUE: Cheung Kong Graduate School of Business 长江商学院, Oriental Plaza, 1 East Chang An Avenue (Tower E2, 20F) 中国北京市东长安街 1 号东方广场(东2座20层), phone: 85188552
Entrance Fee: FCCC members and CKGSB students or alumni, 80 RMB to non-members and non-students


Mr. Kunal Sinha is the Chief Knowledge Officer at Ogilvy & Mather China based in Shanghai. With more than two decades of experience in the advertising field, particularly in knowledge management, consumer insight and trend analysis across Asia and China, Kunal is the lead researcher and co-author of the most recent book, “China Beyond – Change & Continuity,” an in-depth study of lower-tier Chinese markets. Kunal is an 11-time winner of the WPP Atticus award for original thinking in marketing services and was listed in the millennium edition of Who’s Who in the World. He has spoken at numerous universities including Harvard University, Cambridge University, London Business School and Peking University, etc. He is a prolific writer of academic papers, blogs, columns in business and trade media, and four books including the award-winning “China’s Creative Imperative.”

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