CKGSB-Yale SOM 2014 China India Insights Conference
2014-07-13  - Lijiang

The China India Insights Program (CIIP) of the Center for Customer Insights at the Yale School of Management and the Customer Information Management Center of Cheung Kong Graduate School of Business (CKGSB) are co-organizing the 6th annual China India Insights conference on July 13-15, 2014.  The conference will be held in Pullman Hotel, Lijiang of Yunnan province which is located in the southwestern part of China.

This annual conference serves as a forum for academic scholars from diverse disciplines and research practitioners to share the best available research on both consumer and firm behavior related to China and India—two of the world’s largest and fastest growing emerging markets. All interested academics and marketing practitioners are invited to register and attend, subject to conference capacity constraints.

The conference will begin with a reception on Sunday evening, July 13; it will end late afternoon on Tuesday, July 15, 2014. There will be a celebratory dinner on Monday evening.

Event details (for more information, please click here)

Organizers: Cheung Kong Graduate School of Business, Yale School of Management

Date: July 13, 2014 – July 15, 2014

Location: Pullman Hotel Lijiang Resort and Spa (Shuhe Old Town Entrance Road │Lijiang│Yunnan Province │674100 LIJIANG │ CHINA)

Attendance: By registration only

Key speakers:

Selected topics: 

  • “Leveraging social networks for technology adoption”
  • “Does Province Matter? Intra-Country Differences in the Takeoff of New Products”
  • “Fake it till You Make it: Effect on Consumer Behaviour of Promoting Domestic Brand as Foreign”
  • “Effect of Language Style in Virtual Community on Consumer Purchase Intentions”
  • “The Month-of-Birth Effect on Entrepreneurship: Evidence from an Online Marketplace in China”
  • “Geography of Online Startups in China”
  • “Tweets and Sales”
  • “Are You What You Eat?  How Flavours Influence Risk Preferences in Asian Consumers”

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