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Chinese Companies’ Globalization Going Unnoticed in the UK

January 03, 2014

As the largest Chinese diary company, Mengniu has taken a step forward in its path to globalizing. To do so, Mengniu has created a ‘Three I’ policy – Integration, Innovation, and Identity – to integrate international resources, to leverage global partners, and to be innovative so as to differentiate its products. Watch this video to learn more from Ms. Sun Yiping, the President of China Mengniu Dairy Company Ltd. and a CKGSB alumna.

As the largest Chinese diary company, Mengniu has taken a step forward in its path to globalizing. To do so, Mengniu has created a ‘Three I’ policy – Integration, Innovation, and Identity – to integrate international resources, to leverage global partners, and to be innovative so as to differentiate its products. Watch this video to learn more from Ms. Sun Yiping, the President of China Mengniu Dairy Company Ltd. and a CKGSB alumna.

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