What are the key factors driving the explosive growth of China’s e-commerce market and will online and mobile eventually replace brick-and-mortar stores? How is e-commerce changing the behavior of Chinese consumers and what’s in store for the sector going forward? Join CKGSB professors and industry experts to discuss these, and other, questions.
As the world’s second-largest e-commerce market after the US, China’s online and mobile shopping sector is exploding. In fact, online shopping increased by a massive 49% in 2014 year-on-year. But what are the key factors driving this growth and will e-commerce eventually replace brick-and-mortar stores? How is e-commerce changing the behavior of Chinese consumers and what’s in store for the sector going forward?
Cheung Kong Graduate School of Business (CKGSB) and the European Union Chamber of Commerce in China are pleased to host a joint event on “China’s E-commerce Explosion: Succeeding in a Fast-Changing Market” on June 24, 2015, in Beijing. Marketing professors from CKGSB, together with leading industry experts from companies like Amazon, VIPShop and others, will shed light on these questions and share best practices.
Date: June 24, 2015 (Wednesday)
Registration and buffet lunch will be provided from 11:30-12:30pm
Sun Baohong, Dean’s Distinguished Chair Professor of Marketing and Associate Dean of Global Programs, CKGSB
Will Tao, Analysis Director, iResearch
Xu Bing, Vice President of Softlines Business, Amazon China
Tony Feng, Vice President of Branding and Public Relations, VIPShop
Larry Kung, Executive Chairman, Leyou, Inc.
Mirko Wormuth, CEO, TWICE Fashion
Li Yang, Assistant Professor of Marketing, CKGSB
Venue: CKGSB Beijing Campus, 20/F Tower E2 Oriental Plaza, No 1 Changan Avenue,
Language: English (no translation)
Fee: EuroCham members: RMB 200
Non-members: RMB 400
CKGSB Students: Free
RSVP: To register for this event, please email Ms. Candy Han at email@example.com
Once you receive email confirmation upon registering, the fee for the event can be paid at the venue on June 24