China’s E-commerce Explosion: Succeeding in a Fast-Changing Market
2015-06-24  - Beijing

As the world’s second-largest e-commerce market after the US, China’s online and mobile shopping sector is exploding. In fact, online shopping increased by a massive 49% in 2014 year-on-year. But what are the key factors driving this growth and will e-commerce eventually replace brick-and-mortar stores? How is e-commerce changing the behavior of Chinese consumers and what’s in store for the sector going forward?

Cheung Kong Graduate School of Business (CKGSB) and the European Union Chamber of Commerce in China are pleased to host a joint event on “China’s E-commerce Explosion: Succeeding in a Fast-Changing Market” on June 24, 2015, in Beijing. Marketing professors from CKGSB, together with leading industry experts from companies like Amazon, VIPShop and others, will shed light on these questions and share best practices.

Date: June 24, 2015 (Wednesday)

Time: 11:30-14:30

Registration and buffet lunch will be provided from 11:30-12:30pm


Sun Baohong, Dean’s Distinguished Chair Professor of Marketing and Associate Dean of Global Programs, CKGSB

Will Tao, Analysis Director, iResearch

Xu Bing, Vice President of Softlines Business, Amazon China

Tony Feng, Vice President of Branding and Public Relations, VIPShop

Larry Kung, Executive Chairman, Leyou, Inc.

Mirko Wormuth, CEO, TWICE Fashion

Li Yang, Assistant Professor of Marketing, CKGSB

Venue: CKGSB Beijing Campus, 20/F Tower E2 Oriental Plaza, No 1 Changan Avenue,


Language: English (no translation)

Fee: EuroCham members: RMB 200

Non-members: RMB 400

CKGSB Students: Free

RSVP: To register for this event, please email Ms. Candy Han at

Once you receive email confirmation upon registering, the fee for the event can be paid at the venue on June 24

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