360buy’s VP Shi Tao Sheds Light on Challenges and Opportunities in E-Commerce”
April 1, 2013

March 28, 2013 – Beijing, China

In a lively discussion at CKGSB’s Beijing Campus, 360buy (Jing Dong) Vice President Shi Tao and CKGSB Associate Dean Teng Bingsheng discussed 360buy’s development and the company’s astounding success. Under Shi’s stewardship, the e-commerce giant grew in revenue earned from RMB 10 billion in 2009 to over RMB 60 billion in 2012. Shi explained how 360buy is differentiated from competitors such as Alibaba’s Tao Bao and discussed the company’s focus on offering unrivalled customer service, distribution, product transparency, quality control and delivery. 360buy makes up for its comparatively limited product range and higher cost of keeping stock on hand, said Shi.

Over 100 Chinese and international business executives and CKGSB MBA and EMBA students and alumni attended the dialogue

According to Shi, international plans represent a necessary expansion, the details of which are more easily envisioned than achieved. Like many Chinese companies set on globalization, 360buy will face huge challenges which it must address proactively if it’s to succeed.

360buy’s Shi Tao discussed fierce competition in China’s e-commerce sector and opportunities for the company abroad

Following the dialogue, participants actively asked questions on common price wars in e-commerce and issues in fighting counterfeit products and expanding product lines

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