Professor Sun was Carnegie Bosch Professor of Marketing at the Tepper School of Business at Carnegie Mellon University. She serves on the editorial boards of Journal of Marketing Research, Marketing Science, and Journal of Marketing. Her extensive consulting experience includes work with major corporations including Bosch, John Deere, IBM and WPP. An active contributor to media discussions on current business issues, Professor Sun’s research has been cited in The Economist, The New York Times, The Wall Street Journal, Time Magazine, and Bloomberg, among others.

Dr. Li Wei formerly served as a professor at the Darden Graduate School of Business, University of Virginia. Previously, Prof Li was a research associate at the University of Michigan’s Institute for Social Studies and taught at Duke University’s Fuqua School of Business. Dr. Li Wei leads the Case Center of CKGSB which generates hundreds of original cases drawn from most successful and innovative companies, such as Sensetime and TSMC. An authority on Chinese economy and business, Dr. Li’s main research focus is on economic development, taxation, financial markets, corruption, corporate governance, corporate research and development, entrepreneurship, trade and investment in China. His work has been published in prominent academic journals and books, and some of his research results have also been featured in Foreign Affairs, New York Times, Los Angeles Times, and on CNNfn (CNN Money) and Bloomberg TV. Professor Li has extensive consulting experience with multinational firms, Chinese firms, and the World Bank.

Prof. JING Bing’ s areas of expertise include, E-Commerce, Product Customization, Product Differentiation, Product Line Design and Pricing, Word of Mouth Marketing. He earned his PhD in business administration from the University of Rochester in 2001.Between 2001 and 2007, he was an Assistant Professor of Information Systems at the Stern School of Business at New York University. Professor Jing’s research interests include mass customization, product line design and pricing, product differentiation, word-of-mouth marketing, etc.

Dr. Z. Eddie Ning earned his Ph.D. in Business Administration in 2019 from University of California, Berkeley, where he also received a B.A. in Applied Mathematics and Economics. His current research focuses on information acquisition and its implications for pricing mechanism, alliance, product development, targeting, and privacy. He worked at Federal Reserve Bank of San Francisco as a policy analyst before starting his doctoral study.

Tianshu Sun 孙天澍 is a Visiting Professor of Information Systems at CKGSB. He has been tenured at USC Marshall School of Business, held a joint appointment in Computer Science and been recognized with Robert R. Dockson Named Professorship.

Tianshu (孙天澍)’s research is focused on digital transformation, digital technology, digital platform, and digital economy. Tianshu (孙天澍)’s research conducted in collaboration with leading private and public sector organizations addresses how firms and governments can combine data analytics, field experiment, causal inference, machine learning, and economic models to improve business decisions and industry policies. His current research aims to understand 1) the technology, organizational and strategy factors that drive successful digital transformation of enterprises and local economies, 2) how firms and government can facilitate and regulate the use of personal data in the digital economy; 3) how digital platforms can design data-driven interventions to influence social sharing; 4) how organizations can leverage mobile and internet-of-things to integrate E-commerce and offline retail.

Tianshu 孙天澍 has worked closely with a variety of organizations including Facebook, Alibaba and Adobe. Many findings from these studies have been implemented by collaborating organizations.

Tianshu 孙天澍 has given over 80 talks at top universities (Harvard, MIT, Wharton, Chicago, CMU, NYU, etc.) and international conferences, and has over a dozen research papers published in top journals such as Management Science, Information Systems Research, MIS Quarterly, QME and Journal of Health Economics. Tianshu (孙天澍)’s research has received 16 Best Paper Awards (ICIS, CIST, WITS, INFORMS), and served as the Associate Editors at ISR, Management Science and MISQ. Tianshu 孙天澍 has developed a series of new courses on Digital Transformation, Big Data Analytics, and Digital Platforms and was honored with USC Golden Apple Award (for Best Professors).

Tianshu 孙天澍 received his Bachelor in Physics from Nanjing University, and Master in Physics and PhD in Information Systems from University of Maryland.

Juanjuan Zhang is the John D. C. Little Professor of Marketing at the MIT Sloan School of Management. She combines social sciences with AI to optimize various business decisions in this fast-changing world. Her research has won multiple best-paper awards, and has generated successful use cases in product management, salesforce management, and social media optimization. She served as Editor of her field’s top journal, Management Science. She is a recipient of MIT Sloan’s highest teaching award. Professor Zhang holds a B. Econ. from Tsinghua University and a Ph.D. in Business Administration from the University of California, Berkeley.