New Empirical Industry Organization, Learning Models, Structural Modeling of Consumer Choice and Firm Strategies (Pricing, Advertising and Promotion), Channel Choice, Entertainment Industry (Movie, Video Games), Social Network
Xinlei Chen is Professor of Marketing in Cheung Kong Graduate School of Business (CKGSB). Prior to this, he has served as Professor in Marketing in Shanghai Advanced Institute of Finance (SAIF) and CKGSB, and Associate Professor and Finning Junior Professor in Marketing at the University of British Columbia. He received his B.E. from Tsinghua University and Ph.D. in Marketing from University of Minnesota.
Professor Chen’s research interest focuses on the industrial organization, market competition and regulation, consumer choices, and marketing strategy. He specializes in pricing, branding, channel and advertising promotion. Articles along these lines appear in the top academic journals such as Journal of Marketing Research and Marketing Science. Professor Chen was an MSI Young Scholar in 2009, which is granted biennially to some of the most promising scholars in marketing and closely related fields. Besides academic research, Professor Chen is also an expert in business knowledge. He wrote books regarding the Internet market and his articles were published in major economics and business media.
Professor Chen has extensive experience in teaching and consulting. He was a project manager in the power generation industry at China-Machine Building International Co. and ABB. He taught Marketing Management and Pricing courses for undergraduate, MBA and PHD students at the University of British Columbia, and taught MBA, EMBA and various executive level courses at CKGSB and SAIF.
