As a famous Chinese proverb goes, “practice brings true knowledge.” In 2021, CKGSB rolled out an innovative, one-year field course on “Social Innovation and Business for Good” that requires EMBA students to initiate sustainable business practices in their companies or organizations, and implement the concept of social innovation into real life. The course has now been expanded to other programs.
in which students pinpoint real societal problems, explore solutions under the guidance of mentors and professors, reform a core part of their business to be socially responsible and turn that into a sustainable project in the companies they lead.
The key purpose of this course is to move from solely teaching theory to pushing students one step further to make them actually practice business for good, take action, and really make a difference.
Professor of Marketing and Director of the Social Innovation and Business for Good Center at Cheung Kong Graduate School of Business (CKGSB)
EMBA students attended so far
100+ Mentors (business leaders, NGO practitioners and professors)