In 2013, Xiaomi Technology made RMB 31.6 billion in sales. Exponential growth since its establishment gave it the aura of a tech miracle. This is despite CEO Lei Jun having had a tough start in IT. His company Jinshan lasted for eight years and went through five rounds of funding before finally going IPO. Lei Jun became China’s most successful investor. Never stopping learning and reflecting on his experiences, Lei Jun then created Xiaomi. What operational innovations were adopted? What is the essence of the “Internet thinking” that has made Xiaomi famous among business strategists? Facing challenges along the way, how can Xiaomi consolidate and expand on its market position?