While traditional media portals use staff to manually push “one-size-fits-all” information to users, Jinri Toutiao uses machine learning and big data to dig deeper into user needs, so they can offer more personalized content. We have truly reached the era of individualized news distribution. An efficient content distribution channel, enables Jinri Toutiao to respond rapidly as a news portal. This case study considers the “application of artificial intelligence to information services”, in a discussion of the business model used by Jinri Toutiao. What are the founders’ thoughts on the company’s strategic positioning and developmental strategy.