Sinochem knows the key to development lies in its people, and having passed through its most difficult phase, has reformed enough to offer better compensation. With better work conditions, what does it take for employees to retain their spirit of perseverance and energy. How can they be persuaded to put more effort into their work? Post-crisis, where does the momentum for reform come from? What reforms need to become part of company culture as as to make a difference to future development?