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Rapoo: From OEM to Brand
Supervising Professor: Zheng Yusheng; Case Researchers: Zhou Fei, Zhou Yi [ Language available : Chinese ]

From OEM factory to international brand in ten years. How did Leibai set out from simple technology, leapfrog manufacturing, and upgrade to become its own brand in this short timeframe? What implications does Leibai’s development path have for the upgrade of the whole sector in China?

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