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Mengniu Telunsu
Supervising Professor: Zhao Hao; Case Researcher: Qie Yongzhong [ Language available : Chinese ]

Traditionally not a milk-drinking nation, China now has its own UHT brand: Milk Deluxe, produced by Inner Mongolian milk firm Mengniu. The company’s milk products have dominated the national market for three years in a row. In 2005, Mengniu milk took 30% of domestic milk sales.

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