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Huayi Brothers Media Group vs. BONA
Supervising Professor: Chen Long; Case Researcher: Zhou Fei [ Language available : Chinese / English ]

Bona and Huayi Brothers: one the first Chinese film and television media company listed in the US, and the other the first entertainment company listed on ChiNext, China’s innovation board. In a rapidly developing film and television industry, they go head to head in production, content, and cinema development. As competition heats up, Bona Film has focused on vertical industrial chain integration while Huayi Brothers is trying to integrate film, TV and artist brokerage. How did their different financial choices influence their development paths?

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