Haier: User-Driven Internet Transformation
Supervising professor: Li Yang; Case Researcher: Deng Di    [ Language available : Chinese / English ]
Exploring how Haier, as a traditional home appliance manufacturer, uses the internet and big data for powerful precision market

An established and respected Chinese home appliance brand, Haier goods are used in nearly 200 million Chinese households. How can user data the company holds be collected, integrated and applied? This case will analyze how Haier, a manufacturing giant, carries out strategic and organizational innovation, and implements interactive marketing campaigns based on big data.

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