Colour Life used to be a traditional property management company. Its profit margins were suffering from the weight of increased labor costs and falling property management fees. To this end, Colour Life drew suppliers onto its online platform, and began working upstream with JD.com and yhd.com to provide value-added services for the family. So what is the challenge of the online platform model for the traditional property management model? Can the needs of the company’s organizational structure, culture, assessment system, and process be met by online?