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CIMC Group: Marching Towards Diversification
Supervising Professor: Xiang Bing; Case Researcher: Shan Yingguang [ Language available : Chinese ]

CIMC seized a historic opportunity for transformation in the container industry, actively participating in and leading integration efforts. CIMC has been in the thick of accelerating a shift in this industry from Japan and South Korea to China. While consolidating its position in the container sector, CIMC has followed a diversified path, entering airport equipment, road transportation vehicles, energy and chemical sectors, food equipment, and marine engineering equipment. CIMC’s experience in container production and its “M&A strategy” have become something of secret weapons for success.

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