This course is designed to help students develop frameworks for analyzing both opportunities and risks when operating in the global business environment, with a particular interest on the Chinese economy. It applies the ideas and methodologies of economics to the analysis of the business environment in which firms operate and managers make decisions.
This course demonstrates through practicable examples the analytical approaches to making sense of data and making rational and optimal decisions. It introduces to the students some basic mathematical tools from the scientific fields of Statistics and Operations Research, with emphasis on their applications to information discovery and managerial decision making.The goal is to teach students to think analytically about the basic economic factors that shape an organization, an industry, and an economy.
This course focuses on the key concepts, tools, and best practices related to managing operations. There will be lectures, cases, and computer exercises.
This course introduces the fundamentals of financial accounting and financial statement analyses. It prepares students to interpret and analyze financial statements for purposes such as equity valuation, credit analysis, investment decisions, lending decisions, etc. This course develops a thorough understanding of financial reporting from the users’ perspective.
This course applies the principles of microeconomics that are most relevant to managerial decision-making. It focuses on the ideas and methodologies of economics that facilitate analysis of the business environment in which firms operate and managers make decisions.
This course focuses on decisions that managers make and the tools that they use to successfully formulate and implement marketing strategies. Successful marketing implementation requires the managed introduction of new products, optimal structuring of prices, effective communication of product value, and the distribution of the product through intermediaries.
This course is designed as an introduction to the fundamentals of corporate finance for the first year MBA students in all business disciplines and has several objectives. The most important objective of this course is to help tudents develop the tools and analytical capabilities that form the basis for making financial decisions in organizations.
This course helps students to study the concept, evidence, and practice of equity investment management. It is applied and quantitative in that concepts and empirical methods are subjected to real-world data.
This course brings students to visit and learn at a Chinese enterprise that has successfully gone global and has done well in promoting social well-being and sustainable development.
This course focuses on how business executives make strategic decisions in their firms. Students shall have extensive discussion on strategic analytical frameworks and tools, in order to make sound decisions. A case study method will be adopted to demonstrate real decision-making scenarios. Students will also perform a strategy synopsis to engage in a full analytical process.
This course is about managing people and organizations. It introduces students to concepts, models and frameworks to help them become better managers of the organizations they work for, the teams they work in, the people they work with, and their own personal development. It will look at five different areas of analysis: the individual manager, the team, the organization, the industry environment, and managing change within each of them.
This course is intended for students interested in learning how brands are managed as strategic assets. It will prove very valuable for those working in marketing and sales, product and service management, strategy consulting,investment and venture capital, and entrepreneurship.
This course is intended to help students understand and evaluate digital marketing methods and ecommerce business models, from a variety of perspectives— (i) Chief Marketing Officer and brand managers of traditional manufacturers and retailers; ii) advertising agents, analysts, and brand consultants; (iii) entrepreneurs and builders of social media and e-commerce platform and (iv) investors who want to know how to evaluate start-ups.
This course draws on the fundamental disciplines of microeconomics, statistics and psychology to shed light on good pricing practice. It surveys some popular pricing practices, explores their pitfalls, and identifies the fallacies they are based on.
This course discusses the development of financial technology, artificial intelligence in finance, and quantitative investment in China and abroad. It considers the development of financial technology, AI applications and quantitative investment strategies in options, futures, stocks, bonds and other strategies used in practice.
This course is an introduction to cost and managerial accounting. It begins with an introduction to cost concepts and behavior, cost allocation and control, and management models, and the use of such models for strategic decision making. It then proceeds to an introduction to activity-based costing and management, and traditional and contemporary performance evaluation techniques. Finally, it will provide new insights into value analysis and performance evaluation, and recent developments in managerial accounting systems.
This course introduces the fundamental concepts and skills managers need to successfully lead in a dynamic and global business environment.
This course intends to help students learn how to analyze and design operations strategies that can add value to firms by improving their competitive positions.
This course provides a comprehensive coverage of financial derivatives such as futures, options, and swaps. The course also covers advanced derivatives such as Mortgage-backed Securities, Credit Default Swaps, and Collateralized Debt Obligations, as well as the latest structural products.
This course is designed to develop the understanding, skill, and experience in formulating and planning competitive strategies. The course builds on the foundations developed in Marketing Management and Strategic Management: A successful firm delivers value to customers better than its competitors.
This is a 5-week long practical project, focusing on resolving real business problems on strategy and operation.
This lecture gives an overview of the business models and their logic and fundamentals in tis digital era. It also explores how to decide on the product strategy and business model of a company based on the judgment of the technology and content development.
By contrasting between US and China, this lecture illustrates what’s unique about engaging in entrepreneurship in China and offer tips on how to succeed in these endeavors.
This lecture explores China’s transformation what implications it has exerted globally.
This lecture gives an overview of the global trends and market dynamics of BigTech firms as new forms of the financial intermediation.
This lecture is centered around the Chinese internet industry, with a particular emphasis on the consumer side of the development.
This courses brings students to visit and learn at a Chinese enterprise that has successfully gone global and has done well in promoting social well-being and sustainable development.
This project should critically evaluate the retail strategy of a company, with an emphasis on its usage of digital technologies (e.g., mobile payment, big data, VR/AR, AI, etc.) and its online-offline integration.