china start
china start
Testimonials
The program was an incredible success. I learn more about China than I thought was impossible. I learned about myself, and I learned how to properly position myself and my company for the China market.
Marc Wolenik
China Start Program Participant
CEO of Dapps.ai
Testimonials
Being a part of China Start is a change event for our company. Now we understand a better culture of China, how to make business in China. We understand better of the market, how to network with China.
Matthis Zeller
China Start Program Participant
Head of Strategy and Communication at Aelectra
Testimonials
If you want to do business in China, attend China Start first. The CKGSB team have extraordinary access to the most powerful and influential leaders in China. The event was demanding, but packed with learning and commercial opportunities.
Tony Craddock
Emerging Payments Association, Director General, UK
Testimonials
Changed my life; business-wise and personally. Now I need to learn Chinese! 100% satisfaction, truly a great program.
Aki Soudunsaari
Naturvention, CEO, Finland
Testimonials
We are raising our business in Shenzhen, so it's being a fantastic opportunity to network and connect with other entrepreneurs who are exploring the system.
Francisco Serra-Martins
China Start Program Participant
CEO of Sonder Design and recipient of Forbes 30 Under 30
About the Program

China Start program is a 5-day immersion program, taking place in Shenzhen, Shanghai and Beijing, for global start-ups and growth companies to learn, network and pitch. The programme’s purpose is to develop the connection between Europe’s best entrepreneurs and CKGSB’s prestigious and influential alumni and business network.

  • The China Start programme provides excellent opportunities for entrepreneurs to capture the lucrative Chinese market and secure substantial funding from Chinese top-tier investors and private angels. In addition, it helps western entrepreneurs to develop partnerships and provides opportunities for direct contact and networking with investors and commercial partners.

  • China Start allows participants to visit successful businesses, including China’s Silicon Valley in Shenzhen, Shanghai and Beijing. Participants will meet with Baidu, Tencent JD.com and Fosun Group and have multiple pitch opportunities to 100+ investors, including Silicon Valley Bank, Sequoia Capital, Fosun Group, Citic Group and more!

  • Combining CKGSB’s top-notch faculty’s original insights with their prestigious alumni network, participants will gain fascinating expert knowledge about China entry strategies and consumer insight, as well as build and strengthen relations with other western entrepreneurs.

    PROGRAM CURRICULUM
    China Start Programme Schedule for 2018
    • Monday 4th June, Beijing

      Morning

      Welcome and Orientation
      Chinese Cultural management

      Afternoon

      Investment Pitch Workshop
      Company Visit- Sinovation Ventures
      Investment Pitch

      Evening

      Welcome Dinner

    • Tuesday 5th June, Beijing

      Morning

      China’s Transformation and it potential global implications
      Pitch training

      Afternoon

      Investment Pitch

      Evening

      Flight from Beijing to Shanghai

    • Wednesday 6th June, Shanghai

      Morning

      Reflection Session
      Company Visit-Fosun
      Investment Pitch

      Afternoon

      Investment Pitch

      Evening

      Flight from Shanghai to Shenzhen

    • Thursday 7th June, Shenzhen

      Morning

      Business Model & Go to China Strategy

      Afternoon

      Visit to Tencent 
      Investment Pitch

      Evening

      Networking Dinner

    • Friday 8th June, Shenzhen

      Morning

      Visit to 3 Nord Smart Home
      Farewell Lunch

      Afternoon

      Internet Marketing
      Go to China’ Strategy Presentation and Expert Panel Advice Session
      Feedback and Program Evaluation
      End of Program-China Ready Awards

    Basic Program Information
    • Upcoming Session:
      June 4-8, 2018
    • Tuition:
      £4,800 for Start-up/Growth companies and £10,000 for financial institution groups. Tuition includes class materials, as well as selected meals during the programme.
    • Location:
      CKGSB's Beijing, Shanghai & Shenzhen locations, plus multiple company visits.
    • Travel and Accommodation:
      The costs of travel and accommodation need to be covered by the participants. CKGSB will recommend a hotel within walking distance of the campuses.
    • Program Language:
      All materials and lectures will be delivered in English.
    Message from Assistant Dean

    With the Chinese government’s ever-increasing desire for Western technology, CKGSB’s presence in Europe has identified the abundance and diversity of innovation and entrepreneurship, but equally, the lack of understanding about how to successfully integrate their business into China. China Start offers a solution for those who want to understand the Chinese market, grow their business, receive funding and partner with businesses and investors in the Chinese venture ecosystem.

    China Start provides an elite standard of China venture ecosystem knowledge that will help participants to understand China and industry specific knowledge that is essential for successful integration into China. CKGSB’s influential international alumni base will develop participant’s networks and partnerships with China’s industry leaders, helping your business to meet the most relevant people. The programme features investment pitching sessions with China angel, VC and PE investors that can offer participants the possibility to acquire a substantial investment. Setting up a business in China has never been so easy!

    ——Ji Bo
    Chief Representative in Europe
    Assistant Dean
    CKGSB

    • Ji Bo
      Program Director
      Chief Representative & Assistant Dean
      CKGSB Europe
      About
      Bo oversees CKGSB’s European office in London, whose goal is to help European businesses to understand China and do business successfully in this dynamic market. His primary responsibilities are elite network management and conference speaking throughout Europe. Bo’s global professional experience has given him a unique perspective on China-West relations. He has a strong background in both global business and executive education, having led divisions at Fortune 500 companies including Monsanto, Cargill, Pfizer, Wrigley and Mars. He has also taught Executive MBA and MBA programs at top global business schools including MIT, NYU, INSEAD, HKUST and Tsinghua University. His expertise covers innovation, leadership, management, and marketing & sales.
    • Li Wei
      Professor of Economics
      Director of CKGSB Case Center
      Director of CKGSB China Economy Sustainable Development Center
      About
      Dr Li Wei is Professor of Economics, Director of the Case Center and Director of the China Economy and Sustainable Development Center at CKGSB. He formerly served as a professor at the Darden Graduate School of Business, University of Virginia. Before that, he was a research associate at the University of Michigan's Institute for Social Studies and taught at Duke University's Fuqua School of Business.
       
      Dr. Li's research has been published in the Journal of Political Economy, American Economic Review, Rand Journal of Economics, Journal of Law and Economics, Journal of Public Economics, and the Journal of Comparative Economics. He wrote Investing in Emerging Markets, published by the CFA Institute (formerly the Association for Investment Management and Research). His research insights have featured in Foreign Affairs, The New York Times, The Los Angeles Times and CNN.
    • Li Yang
      Associate Professor of Marketing
      PhD, Columbia Business School
      About
      Dr Li received his PhD from Columbia Business School and taught undergraduate and MBA classes before returning to China. His research focuses on big data marketing analytics, with emphasis on pricing, consumer choice, and competitive strategy. Professor Li has published in leading academic journals such as Management Science and Journal of Marketing Research. At CKGSB, Dr Li teaches marketing management, marketing research, managerial statistics for MBAs and big data marketing, internet marketing for Executive Education. Before switching to business studies, Dr. Li earned a bachelor’s degree in electronics science from Peking University, a master’s degree in biomedical engineering from Columbia University, and worked for the United Nations in New York. He has consulted for Tencent, Baidu and Yonghui Groups, and holds a US patent.
    Get your China Start now
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