The CKGSB Global Branding In The Digital Era program is built around an incredible joint delivery format developed between CKGSB and the Yale School of Management. From day 1 the mission of the program is clearly outlined. Its goal is to empower brand leaders to best understand how the digital era and the internet of things can be used to effectively build brands and foster ongoing consumer engagement. The professors and industry experts who deploy the course will impart a lot of new knowledge. But this knowledge is well balanced by the benefits of doing assignments, receiving individual and team feedback and interacting with other participants in the program. Simply put, this is a top notch program that lays the groundwork for understanding how digital can help firms realize the benefits of technology and maximize the lifetime value of every client.

I found that the well taught lessons learned during this program have been very beneficial in establishing our company brand in America. In fact, the plan to enhance awareness of our brand in America that was created in one of our workshops during this program in 2016 is the plan that we then implemented with great success in 2017. The professors are superb. I have continued to trade ideas on branding strategy with the classmates I met during this program and those relationships have become an important asset in my business. I highly recommend this program to anyone who wants to improve the branding strategy of his or her company.

I think it’s best for young companies to have a first-hand connection with China and its market. [CKGSB’s Assistant Dean] Ji Bo’s lecture was the highlight of the program.

I have been humbled by the access, support and opportunities on offer at CKGSB. It has been an extraordinary experience.

My experience at CKGSB has been truly exceptional. The professors are world class and the school is fully committed to supporting the students in all aspects of MBA life. The course has truly exceeded my expectations and continues to do so. I can think of no better opportunity to learn about business and life in China.

It is a daunting challenge for a business school to bring so many truly A-list business leaders together, but CKGSB has managed to hit another home run.

It is a daunting challenge for a business school to bring so many truly A-list business leaders together, but CKGSB has managed to hit another home run.

It has been an enlightening experience and a great opportunity to gather useful insights about the Chinese market. The information will help us a lot to understand better the current opportunities we could have if we decide to enter the Chinese market, the risks and difficulties we could face and how to approach them."

All my classmates are very experienced and successful. There is a strong desire of learning knowledge and self-improvement. We interact with each other. This is a positive learning environment.

The faculty was excellent, the lectures were thought provoking, enlightening - they presented a great global mindset to the lecture and made it very relevant."

The program is very informative and educational, it is very helpful for us to think and plan ahead. CKGSB’s data collection and research methodology are well-recognized. Also the pool of participants gives a very good representation of the business community here. I would recommend this course to people who are new to China, people who don’t have a clear picture of what’s going on in China, people who are focused on operations of business. Those people from executive level will really benefit from this course.

I’m very impressed with CKGSB’s professors. They are very knowledgeable and practical. They can answer every question in-depth. It shows that they really know what’s going on and they have a lot of contact with the industry participators or government officials so that they can get inside information and share with us. The classmates are very sophisticated. They know what’s going on. They just wanted to enhance the knowledge, to have more inspiration from different angles. I find the networking very good and dynamic.