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DJI

DJI’s Future Plan: Industrialize and Diversify

Drone maker DJI made drones, once a high-end toy for rich niche hobbyists, into a mainstream consumer product. Begun.

by Liu Sha | Jul. 24 2017

Can China Move Beyond Its Cheap Reputation?

Doreen Wang, author of the BrandZ Top 30 Chinese Global Brand Builders report, discusses challenges for China’s “glocalized” brands.

by Deng Yuanyuan | Jun. 5 2017

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