CKGSB website

CKGSB Knowledge

Competitive Advantage

Building a Brand Identity to Create a High-Value Company

These days, corporate value is based not only on what you sell, but who you are: in a 2016 global.

by Bennett Voyles | Aug. 29 2016

The Way to Win Market Competition Now

In recent years, globalization has lifted billions of people out of poverty and created vast wealth, but has also spawned.

by Bennett Voyles | Jul. 20 2016

CKGSB MAGAZINE DECEMBER 2013: How will 3D Printing Impact Chinese Manufacturing?

You are invited to download the December issue of CKGSB Magazine. You’ll enjoy articles and interviews like: COVER STORY.

by CKGSB Knowledge | Dec. 18 2013

Rita Gunther McGrath on the End of Sustainable Competitive Advantage

Strategy expert Rita Gunther McGrath says that the days of sustainable competitive advantage are long gone. Instead, companies should focus.

by Neelima Mahajan | Dec. 16 2013

How can Chinese Companies compete in Global Markets?

Durairaj Maheswaran, the Paganelli Bull Professor of Marketing at New York University’s Stern School of Business, sees the.

by Zhang Kaifu | Aug. 7 2013

Stay up-to-date with CKGSB!

Subscribe to CKGSB Newsletter