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Brian Viard

Playing Favorites: Entitled and Earned Positional Advantages

Why earning a positional advantage is truly advantageous. In my last column I discussed how an inebriated citizen of Beijing.

by Brian Viard | Jan. 23 2013

As Luck Would Have It: Reaping Big Rewards from a Positional Advantage

How Mo Yan’s Nobel Prize win had someone else laughing all the way to the bank. Changing times.

by Brian Viard | Dec. 21 2012

Invisible Hand Revealed: Why Own When You Can Rent

Sinopec failed to acquire China Gas Holdings, yet it might be better off that way. Here’s why. Sinopec.

by Brian Viard | Nov. 27 2012

What a Difference a Word Makes

Does it make more sense to ‘beat’ or ‘meet’ your rival’s price? Last time.

by Brian Viard | Nov. 1 2012

Invisible Hand Revealed: Games Firms Play

  Why the price wars in Chinese e-commerce might end up becoming a race to the bottom for the.

by Brian Viard | Oct. 10 2012

Invisible Hand Revealed: An Olympic Monopoly

The International Olympics Committee has mastered the art of monopoly pricing Now that the Olympics is over it is a.

by Brian Viard | Sep. 14 2012

Invisible Hand Revealed: How to Put a Lid on Traffic

What’s the best way for Chinese cities to go about enforcing license plate restrictions?   China’s.

by Brian Viard | Aug. 29 2012

Invisible Hand Revealed: A Good Complement Can Go a Long Way

Why companies should pay more attention to the role of complementary goods.

by Brian Viard | Aug. 9 2012

Invisible Hand Revealed: Helping out the Competition

Why did Boeing buy back used Airbus planes from China Eastern Airlines.

by Brian Viard | Jul. 12 2012

Invisible Hand Revealed: Protected in China?

What is behind the Chinese government's move to enforce stricter intellectual property regulation.

by Brian Viard | Jun. 21 2012

Invisible Hand Revealed: Pork Barrel Politics

Why would a steel company get into a wildly-unrelated area such as pig breeding.

by Brian Viard | May. 22 2012

Invisible Hand Revealed: Beijing taxis

GETTING BEIJING’S TAXIS TO MOVE, NOT SIT Starting this week, Brian Viard, Associate Professor of Strategy and Economics.

by Brian Viard | May. 9 2012

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