An academic body unlike any other in the world
Assistant Professor of Marketing
PhD, University of California, Berkeley
Areas of Expertise:
Competitive Strategy, Information Acquisition, Bargaining, Continuous-time Game Theory, Economics of AI.
  • Biography
  • Achievements
  • Publications
  • Phone : +86-10-8518 8858


    Dr. Z. Eddie Ning is an Assistant Professor of Marketing at CKGSB. He earned his Ph.D. in Business Administration in 2019 from University of California, Berkeley, where he also received B.A. in Applied Mathematics and Economic. His current research focuses on information acquisition and its implications for pricing mechanism, alliance, product development, targeting, and privacy. He worked at Federal Reserve Bank of San Francisco as a policy analyst before starting his doctoral study.

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    1. Journal of Industrial Economics Fellow, 2017
    2. Sheth-AMA Doctoral Consortium Fellow, 2017
    3. Graduate Division Summer Grant, UC Berkeley, 2017
    4. URAP Summer Award, UC Berkeley, 2010

    1. “List Price and Bargaining in a Stochastic Selling Process.”
    2. “Bargaining Between Collaborators of a Stochastic Project. “
    3. “Label Informativeness and Price Sensitivity in the Cigarettes Market.”



    1. “Dynamic Re-positioning with Competition,” with J. Miguel Villas-Boas
    2. “The Value of Learning and Acting upon Customer Information,” with H. Henry Cao, Liya Ma, and Baohong Sun.
    3. “Evolving Preferences, Repeated Purchase, and Returns,” with J. Miguel Villas-Boas.
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