Americas

Dean Xiang Bing and Ambassador Craig Allen will seek to answer the most pressing questions facing business in both countries.

Will COVID19 Help Blockchain's Wider Adoption?

The Era of Chinese Multinationals. Competing for Global Dominance, before and after COVID-19.
This webinar is based on Lourdes Casanova and Anne Miroux’s new book in 2019 "The Era of Chinese Multinationals: How Chinese Companies Are Conquering the World".

CKGSB Americas presented a special webinar - The Post-COVID19 World of Commerce - with leading US-China retail expert Michael Zakkour.

CKGSB Americas presented a special webinar - The Chinese Economy In The Coronavirus Epidemic - with leading experts in finance and healthcare, from both China and the US.

CKSGB Americas hosted its “Roundtable Summit on U.S.-China Relations” on December 11th in New York.

China’s rebalancing starting to move the needle on exports by US and Europe; India’s increasingly resilient by shocks

CKGSB held a forum in New York City on Thursday, September 27, where it brought together business leaders, analysts and academics to discuss current U.S.-China trade frictions and opportunities for the world’s two largest economies to innovate and collaborate across borders.

Tara R. Marsh, director of content marketing, Wuderman, WPP, gave an interactive talk on the content marketing landscape. The audience learned about the changing relationships between brands, agencies, and publishers as well as the importance of delivering value to audiences if you wish to earn their time, attention, and business.

With the rapid global evolution of digital media, brands have more ways than ever to differentiate themselves. Global Branding in the Digital Era, a program presented jointly by CKGSB and Yale School of Management, the leading business schools of China and the US, and WPP, the global leader in marketing services, guides CMOs and other C-suite executives from China, the US and elsewhere to build and lead customer-focused organizations for today’s digital era.