CKGSB’s Ji’an Poverty Alleviation Initiative
Cheung kong graduate school of business-worldwid-logo- CKGSB

To enhance public welfare and give back to society, CKGSB initiated a three-project campaign in 2017 to alleviate poverty in Ji’an, an impoverished district in Jiangxi, China. CKGSB wanted to use its core business – education and business management – in creative, socially innovative ways to improve access to basic services of the community, reduce …

The Future of Sustainable Business in China

Having spent 15 years overseas studying and teaching at top universities, Dr. Zhu Rui (Juliet) joined Cheung Kong Graduate School of Business (CKGSB) in 2013 as a Professor of Marketing and the Director of Social…

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