China in Transition: New Business Models and Opportunities Arising from China’s Evolving Business Landscape

New business models and opportunities arising from China’s evolving business landscape

China is changing at an unprecedented speed and scale, resulting in a complex business landscape. To help you navigate this dynamic market, we are delighted to invite you to the launch of CKGSB’s latest book, China in Transition: 10 Case Studies of Chinese Companies Breaking the Mould. The event will feature several of CKGSB’s seasoned professors and leading companies addressed in the book.

You will hear about China’s economic outlook and how private Chinese enterprises are changing to sustain growth. You will learn about how companies like Tujia—‘China’s Airbnb’—is revolutionizing shared accommodation by innovating for the Chinese market, how traditional companies like Haier are upgrading through digital transformation, how China’s philanthropy is evolving by adapting a business mindset and how multinationals shall adapt their China strategy to the country’s changing landscape. Join us for an eye-opening discussion on how Chinese companies are transforming and the corresponding shifting role and strategy of multinationals in China.

Date/Time: 12:00-17:40, September 24, 2019

Location: CKGSB Shanghai Campus

Hongqiao Vanke Center T5, 988 Lane Shenchang Road, Minhang District, Shanghai

Language: English and Chinese (simultaneous translation provided)

Participants: 100-140 business professionals and executives, journalists, academics, and publishers

Click here to register

Speakers marked “*” have confirmed to attend 

12:00-13:00 Lunch and Refreshments
13:00-13:30 Registration
13:30-13:40 Event Introduction and Book Launch
  Ira Zaka, Assistant Director of CKGSB Global MarCom *
13:40-13:50 Welcome Remarks
  Zhou Li, Assistant Dean of CKGSB *
13:50-14:10 Opening Keynote: China’s Economic Transformation and Outlook
  LI Wei, Professor of Economics & Director of CKGSB Case Center, CKGSB *
14:10-14:55 Tujia—Revolutionizing Shared Accommodation in China
14:10-14:20 Briefing by Li Wei, Professor of Economics & Director of CKGSB Case Center, CKGSB *
14:20-14:55 Dialogue:
  Li Wei, Professor of Economics & Director of CKGSB Case Center, CKGSB *
  Luo Jun, CEO of SweetHome, Co-founder of Tujia *
14:55-15:40 Upgrading Retail with Digital Transformation
14:55-15:05 Briefing by LI Yang, Associate Professor of Marketing, CKGSB *
15:05-15:40 Dialogue:
  LI Yang, Associate Professor of Marketing, CKGSB *
  XU Zhibo, Brand General Manager of Haier Group *
15:40-16:00 Tea Break
16:00-16:45 China’s New Wave of Philanthropy
16:00-16:10 Briefing by ZHU Rui, Professor of Marketing, CKGSB *
16:10-16:45 Dialogue:
  ZHU Rui, Professor of Marketing, CKGSB *
  PAN Jiangxue, Founder and CEO of Adream Foundation *
16:45-17:25 Rethinking Multinationals’ China Strategy 
  TENG Bingsheng, Professor of Strategic Management, Associate Dean for Asia and Europe, CKGSB *
  Mary BOYD, Shanghai Director, Economist Corporate Network *
17:25-17:35 Concluding Remarks
  Graham EARNSHAW, Founder, Earnshaw Books; Publisher of China in Transition *
17:35-17:40 Closing by Emcee
17:40-18:30 Networking


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