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Jing (Alice) WANG

Phone: 1-319-335-0843
 

 

 

Visiting Associate Professor of Marketing

 

PhD. Northwestern University

 

 


 

Introduction

Jing (Alice) Wang is Associate Professor of Marketing and Henry B. Tippie Research Fellow in the Tippie College of Business at the University of Iowa. She received a PhD in Marketing from the Kellogg School of Management, Northwestern University. Her research focuses on the effectiveness of marketing communications. She seeks to improve marketing communication effectiveness by understanding how consumers may differ on personality traits, processing styles, motivational orientations, and individual differences. She also studies how media strategies can enhance the effectiveness of marketing communications. Her research has appeared in the Journal of Marketing Research, the Journal of Consumer Research, Management Science, and the Journal of Consumer Psychology. She teaches Integrated Marketing Communications and Marketing Management in various MBA and undergraduate programs.

 

 

Academic history

  1. PhD in Marketing, Northwestern University, 2005
  2. M Phil in Marketing, Hong Kong University of Science and Technology, 2000
  3. BA in Economics, Nankai University, 1998
  4. BA in English Literature, Nankai University, 1998

 

Expertise

  1. Aging Consumer Research
  2. Consumer Expertise
  3. Consumer Morality
  4. Consumer Motivation and Judgment
  5. Media and Advertising Effectiveness
  6. The Effects of Loneliness and Social Exclusion on Consumer Behaviors

 

Current and prior positions

  1. Associate Professor, Department of Marketing, Henry B. Tippie College of Business, The University of Iowa, August 2012 - Present
  2. Assistant Professor, Department of Marketing, Henry B. Tippie College of Business, The University of Iowa, August 2005 - June 2012

 

Awards

  1. Henry B. Tippie Research Fellow, Henry B. Tippie College of Business, University of Iowa, 2016
  2. Henry B. Tippie Research Fellow, Henry B. Tippie College of Business, University of Iowa, 2015
  3. American Marketing Association Sheth Doctoral Consortium, Distinguished Consortium Faculty, 2014
  4. Henry B. Tippie Research Fellow, Henry B. Tippie College of Business, University of Iowa, 2014
  5. ICRU Scholarship, University of Iowa, 2014
  6. Henry B. Tippie Research Fellow, Henry B. Tippie College of Business, University of Iowa, 2013
  7. Leonard A. Hadley Research Fellow, 2013
  8. Leonard A. Hadley Research Fellow, 2012
  9. Dean's Teaching Award, Henry B. Tippie College of Business, 2011
  10. Leonard A. Hadley Research Fellow, 2011
  11. Center for Asian and Pacific Studies Research Grant, University of Iowa, 2010
  12. International Travel Grant, University of Iowa, 2010
  13. Leonard A. Hadley Research Fellow, 2010
  14. International Travel Grant, University of Iowa, 2009
  15. Wendell R. Smith Award for Excellence in Research in the Field of Marketing, 2009
  16. Center for Asian and Pacific Studies Research Grant, University of Iowa, 2008
  17. International Travel Grant, University of Iowa, 2008
  18. ICRU Scholarship, University of Iowa, 2007
  19. Instructional Improvement Awards, University of Iowa, 2005-2006, 2006
  20. Old Gold Summer Fellowship, University of Iowa, 2006
  21. American Marketing Association Sheth Doctoral Consortium Fellow, 2005
  22. Haring Symposium Fellow, 2004
  23. Northwestern University Fellowship, 2000-2004, 2000

 

 

Download CV

 

Selected publications

  1. Wang, J., Cole, C. A. (2015). The Effects of Age and Expertise on Product Evaluations: Does the Type of Information Matter?. Management Science.
  2. Sinha, J., Wang, J. (2013). How Time Horizon Perceptions and Relationship Deficits Affect Impulsive Consumption. Journal of Marketing Research, 50(5), 590-605.
  3. Wang, J., Zhu, J. & Shiv, B. (2012). The Lonely Consumer: Loner or Conformer?. Journal of Consumer Research, 38(6), 1116-1128.
  4. Nam, M., Wang, J. & Lee, A. Y. (2012). The Difference between Differences:How Expertise Affects Diagnosticity of Attribute Alignability . Journal of Consumer Research, 39, 736-50.
  5. Zhang, M., Wang, J. (2009). Psychological distance asymmetry: The spatial dimension vs. other dimensions. Journal of Consumer Psychology, 19(3), 497-507.
  6. Wang, J., Calder, B. J. (2009). Media engagement and advertising: Transportation, matching, transference and intrusion. Journal of Consumer Psychology, 19(3), 546-555.
  7. Wang, J., Calder, B. J. (2006). Media Transportation and Advertising. Journal of Consumer Research, 33, 151-162.
  8. Wang, J., Lee, A. Y. (2006). The Role of Regulatory Focus in Preference Construction.Journal of Marketing Research, XLIII, 28-38.
  9. Wang, J., Wyer, R. S. (2002). Comparative Judgment Processes: The Effects of Task Objectives and Time Delay on Product Evaluations. Journal of Consumer Psychology, 12, 327-340.

 

Working papers

  1. Jiao, J., Wang, J. (2015). Loneliness and Moral Identity.
  2. Wang, J., Hong, J. & Zhou, R. (2014). The Effect of Construal Levels on Consumers’ Wait Time Perceptions.

 

Conference proceedings

  1. Wang, J., Cole, C. A. (2015). How Consumers of All Ages Interact With Social Media to Make Social Connections. (Vols. 11). pp. 315-316. AP - Asia-Pacific Advances in Consumer Research.
  2. Lee, Y., Wang, J. & Cole, C. A. (2012). Unveiling the Underlying Mechanism for the Matching Effect between Construal Levels and Message Frames. Proceedings of the SCP 2012 Winter Conference.

 

Presentations

  1. Wang, J., Wang, J. (2015, October) Advancing Connections between Consumption and the Elderly: Consumer Research Issues, Opportunities and Challenges. presented at Association of Consumer Research North American Conference, New Orleans.
  2. Jiao, J., Wang, J. (2013, October) Loneliness and Moral Judgment (Does Loneliness Make Moral Judgment More Permissible?). Paper presented at Association of Consumer Research North American Conference, Chicago.
  3. Wang, J. (2013, February) The Effects of Loneliness on Product/Service Failure Attribution.Paper presented at Society for Consumer Psychology Winter Conference, San Antonio.
  4. Wang, J. (2012, October) The Effects of Social Relationships on Narrative Persuasion. Paper presented at Association of Consumer Research North American Conference, Vancouver.
  5. Lee, Y., Wang, J. (2012, February) Unveiling the Underlying Mechanism for the Matching Effect between Construal Levels and Message Frames. Paper presented at Society for Consumer Psychology 2012 Annual Conference, Las Vegas.
  6. Lee, Y., Cole, C. A. & Wang, J. (2012, February) Unveiling the Underlying Mechanism for the Matching Effect between Construal Levels and Message Frames. Paper presented at Winter Society for Consumer Psychology Conference, Society for Consumer Psychology, Las Vegas, Nevada.
  7. Wang, J. (2010, October) Loneliness and Construal Level. Paper presented at Association of Consumer Research North American Conference, Jacksonville.
  8. Lee, Y., Wang, J. (2010, February) The Effects of Self-Affirmation on Willingness to Help: The Mediating Role of Positive Other-Directed Feelings. Paper presented at Society for Consumer Psychology Winter Conference, St. Petersburg.
  9. Wang, J., Cole, C. A. (2010, February) Assessing Consumer Reaction to New Product Ideas: Does it matter how old you are and what your regulatory focus is?. Paper presented at Society for Consumer Psychology Winter Conference, St. Petersburg.
  10. Lu, F., Lee, Y. & Wang, J. (2010, February) Communicating with Loners: The Effects of Message Framing. Paper presented at Society for Consumer Psychology Winter Conference, St. Petersburg.
  11. Lee, Y., Wang, J. (2009, October) The Effects of Values-Affirmation on Charity Support Behavior: The Mediating Role of Positive Other-Directed Feelings. Paper presented at Association of Consumer Research North American Conference, Pittsburgh.
  12. Nam, M., Wang, J. & Lee, A. (2008, October) The Effects of Expertise on the Processing of Alignable versus Nonalignable Features. Paper presented at Association of Consumer Research North American Conference,
  13. Lee, Y., Wang, J. (2008, October) Taking Cues from Others: The Interplay of Self-Construal and Product Popularity on Product Evaluations. Paper presented at Association of Consumer Research North American Conference,
  14. Wang, J. (2008, February) Assessing Consumer Reaction to New Product Ideas: Does it matter how old you are and what your regulatory focus is?. Paper presented at Society for Consumer Psychology Winter Conference,
  15. Wang, J. (2007, October) How Media and Advertising Jointly Affect Ad Effectiveness. Paper presented at Association of Consumer Research North American Conference,
  16. Wang, J., Cole, C. A. (2007, October) Assessing Consumer Reactions to New Product Ideas: Does it matter where you live and how old you are?. Paper presented at Association for Consumer Research, New Orleans.
  17. Wang, J. (2006, September) When Advertising Integration with Media Content Fails and Succeeds. Paper presented at Association of Consumer Research North American Conference,
  18. Wang, J. (2005, October) Narrative Transportation and Advertising Effectiveness. Paper presented at Association of Consumer Research North American Conference (also served as the session chair),
  19. Wang, J. (2004, February) Effects of Regulatory Fit on Information Search and Persuasion.Paper presented at Society for Consumer Psychology Winter Conference (also served as the session co-chair),
  20. Wang, J. (2002, October) The Influence of Self-Regulatory Focus on Consumers' Information Search Behaviors. Paper presented at Association for Consumer Research Annual Conference,