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David BELL

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Visiting Professor of Marketing

 

PhD, Stanford University

 

 

Introduction

 

David Bell is Xinmei Zhang and Yongee Dai Professor at the Wharton School of the University of Pennsylvania. He received a PhD in Business from the Graduate School of Business at Stanford University. His research focuses on the integration of online and offline commerce. Specifically, understanding how demand evolves over time and locations for e-commerce businesses, and how digital-first firms should deploy offline operations. His research has appeared in the Journal of Consumer Research, Journal of Econometrics, Journal of Marketing, Journal of Marketing Research, Management Science, Marketing Science, Quantitative Marketing and Economics, and the MIT Sloan Management Review. He teaches Digital Marketing, E-Commerce, and Social Media Marketing to MBA, undergraduate, and executive education students.

 

 

Download CV

 

 

Academic history

 

  1. PhD in Business, Stanford University, 1996
  2. MS in Statistics, Stanford University, 1996
  3. MA (Honorary), University of Pennsylvania, 2003
  4. MCom (1st Class Honors), in Marketing and International Business, University of Auckland, 1989
  5. BCom in Accounting and Finance, University of Auckland, 1986

 

Expertise

 

  1. E-Commerce
  2. Digital Marketing
  3. Social Contagion and Social Learning
  4. Pricing and Retailing
  5. Consumer Choice

 

Current and prior positions

 

  1. Xinmei Zhang and Yongge Dai Professor, Department of Marketing, The Wharton School, The University of Pennsylvania, July 2010 – Present
  2. Associate Professor (with tenure), Department of Marketing, The Wharton School, The University of Pennsylvania, July 2003 - June 2010
  3. Visiting Associate Professor, Department of Marketing, The Sloan School of Management, The Massachusetts Institute of Technology, July 2002 - June 2003
  4. Associate Professor (without tenure), Department of Marketing, The Wharton School, The University of Pennsylvania, July 1998 - June 2002
  5. Assistant Professor, Department of Marketing, Anderson School of Management, The University of California, Los Angeles, July 1995 - June 1998

 

Awards

 

  1. Haring-Sheth Distinguished Scholar, 47th Haring Symposium, 2017
  2. Keynote Speaker, University of Houston 35th Doctoral Symposium, 2017
  3. Wharton Undergraduate Class of 2015 Graduation Speaker, University of Pennsylvania, 2016
  4. Undergraduate Division Excellence in Teaching Award, The Wharton School, University of Pennsylvania 2015
  5. Elected Faculty Graduation Marshal, The Wharton School, University of Pennsylvania, 2015
  6. Overall Best Paper Award 2014, Workshop on Information Systems and Economics (WISE), 2014
  7. First Place Award 2014, Production and Operations Management Society (POMS) Applied Research Challenge, 2014
  8. Academic Trustee, Marketing Science Institute, Cambridge, MA, 2014
  9. Elected Faculty Graduation Marshal, The Wharton School, University of Pennsylvania, 2015
  10. Miller-Sherrerd MBA Core Teaching Award, The Wharton School, University of Pennsylvania, 2013
  11. Best Article of the Year 2010, AMA Innovation, Technology and Interactivity SIG, American Marketing Association, 2010
  12. Finalist, 2010 INFORMS Society for Marketing Science Long Term Impact Award, for Bell and Lattin (2000), 2010
  13. Finalist, 2009 INFORMS Society for Marketing Science Long Term Impact Award, for Bell, Chiang, and Padmanabhan (1999), 2009
  14. Best Empirical Paper 2009 UTD-FORMS Conference, Choi and Bell (2009), 2009
  15. Miller-Sherrerd MBA Core Teaching Award, The Wharton School, University of Pennsylvania, 2009
  16. Wharton MBA Core Curriculum Award, The Wharton School, University of Pennsylvania, 2009
  17. Miller-Sherrerd MBA Core Teaching Award, The Wharton School, University of Pennsylvania, 2007
  18. WEMBA West Excellence in Teaching Award (Elective), The Wharton School, University of Pennsylvania, 2007
  19. Miller-Sherrerd MBA Core Teaching Award, The Wharton School, University of Pennsylvania, 2006
  20. WEMBA West Excellence in Teaching Award (Elective), The Wharton School, University of Pennsylvania, 2006
  21. Wharton MBA Core Curriculum Award, The Wharton School, University of Pennsylvania, 2006
  22. Elected Faculty Graduation Marshal, The Wharton School, University of Pennsylvania, 2006
  23. Outstanding Reviewer Award, Journal of Retailing, 2005
  24. WEMBA West Excellence in Teaching Award (Elective), The Wharton School, University of Pennsylvania, 2005
  25. WEMBA East Excellence in Teaching Award (Elective), The Wharton School, University of Pennsylvania, 2005
  26. Wharton MBA Core Curriculum Award, The Wharton School, University of Pennsylvania, 2005
  27. Finalist, 2003 John D.C. Little Best Paper Award, for Dreze and Bell (2003), 2004
  28. WEMBA East Excellence in Teaching Award (Elective), The Wharton School, University of Pennsylvania, 2004
  29. Elected Faculty Graduation Marshal, The Wharton School, University of Pennsylvania, 2004
  30. Finalist, 2000 John D.C. Little Best Paper Award, for Bell and Lattin (2000), 2001
  31. Marketing Science Institute Young Scholar, 2001
  32. Winner, 1999 Frank M. Bass Outstanding Dissertation Award, for Bell and Lattin (1998), 2000
  33. Finalist, 1998 John D.C. Little Best Paper Award, for Bell and Lattin (1998), 1999
  34. Winner, Alden G. Clayton Doctoral Dissertation Proposal Award, Marketing Science Institute, Cambridge, MA, 1994
  35. American Marketing Association Sheth Doctoral Consortium Fellow, 1994
  36. Awarded Fulbright Travel Grant, 1991
  37. Westpac Banking Corporation Prize for Best Student, Master of Commerce in Management, University of Auckland, 1987 

 

Selected publications

 

  1. Bell, D., Gallino, S. & and Moreno, A. (2018). The Store is Dead—Long Live the Store. Sloan Management Review, forthcoming.
  2. Bell, D., Gallino, S. & Moreno, A. (2017). Offline Showrooms in Omni-Channel Retail: Demand and Operational Benefits. Management Science, forthcoming.
  3. Li, K., Bell, D. (2017). Estimation of Average Treatment Effects with Panel Data: Theory and Implementation. Journal of Econometrics, 197, 65-75.
  4. Lee, J., & Bell, D. (2013). Neighborhood Social Capital and Social Learning for Experience Attributes of Products. Marketing Science, 32, 6, 960-976.
  5. Choi, J., Bell, D. (2011). Preference Minorities and the Internet. Journal of Marketing Research, 48, 3, 670-682.
  6. Bell, D., Song, S. (2007). Neighborhood Effects and Trial on the Internet: Evidence from Online Grocery Retailing. Quantitative Marketing and Economics, 5, 4, 361-400.
  7. Bell, D., Lattin, L. (2000). Looking for Loss Aversion in Scanner Panel Data: The Confounding Effect of Price Response Heterogeneity. Marketing Science, 19, 2, 185-200.
  8. Bell, D., Chiang, J. & Padmanabhan, V. (1999). The Decomposition of Promotional Response: An Empirical Generalization. Marketing Science, 18, 4, 504-26.
  9. Bell, D., T-H. Ho & Tang, C. (1998). Determining Where to Shop: Fixed and Variable Costs of Shopping. Journal of Marketing Research, 35, 3, 352-69.
  10. Bell, D., Lattin, J. (1998). Shopping Behavior and Consumer Preference for Retail Price Format: Why `Large Basket’ Shoppers Prefer EDLP. Marketing Science, 17, 1, 66-88.

 

Working papers

 

  1. Bell, D., Gallino, S. & Moreno, A. (2018). Customer Supercharging via Offline Brand Experiences.
  2. Li, K., Bell, D. (2018). Augmented Difference-in-Differences: Practical and Consistent Estimation of Average Treatment Effects.

 

Book

 

  1. Bell, D., (2014). Location is (Still) Everything: The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One (Boston, New York: New Harvest, Houghton Mifflin Harcourt); Published in Portuguese, 2016. Complex Chinese (Taiwan) and Mandarin (Mainland China), 2017.

 

Selected presentations

 

  1. Bell, D. (2017, July) Winning in the Offline and Digital Economies, Keynote, 2017 Alibaba Global Netrepreneur Conference, Hangzhou.
  2. Bell, D. (2017, May) The Future of Retail: Innovation and Entrepreneurship, Haier Group Corporation, Qingdao.
  3. Bell, D. (2017, April) Having Fun and Getting Stuff Done, Opportunities and Challenges. presented at 47th Haring Symposium, Bloomington.
  4. Bell, D. (2017, April) Ten Years in the Digital Economy, University of Houston 35th Doctoral Symposium Keynote, Houston.
  5. Bell, D. (2017, February) Offline Showrooms in Omni-Channel Retail: Demand and Operational Benefits, Washington University at St. Louis, St. Louis.