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Marketing Transformation in an Internet+ Age

2015-10-23 · Shanghai

 

The Internet has become an essential tool for marketing executives globally, where brands that master digital channels are establishing a strong competitive advantage. Meanwhile, China has elevated the game by introducing and integrating the new concept of “Internet+”. As China enters a new digital economy, the government is determined to play a leading role in the information technology revolution. Against this backdrop, multinational and Chinese companies are still identifying the strategies, technologies and methods they need to succeed in this changing environment and whether these can be replicated in other markets.

 

To address these issues and share best practices, Cheung Kong Graduate School of Business and Millward Brown are co-hosting a forum on “Marketing Transformation in an Internet+ Age.”

 

At this forum, Millward Brown will also release its unique research results of Insights2020—on which CKGSB is a partner—offering data on marketing challenges, trends and opportunities in China and globally.

 

 

EVENT DETAILS
 

Time:
October 23, 2015
9:00 AM-12:00 PM

 

Venue:  Grand Ballroom II + III, Second Floor, Grand Hyatt, Jin Mao Tower, 88 Century Boulevard, Pudong, Shanghai

 

Agenda:

09:00-09:30 Registration
09:30-09:50 Keynote Speech by Zhu Rui, Associate Dean and Professor of Marketing, Cheung Kong Graduate School of Business
09:50-10:20 Insights2020—Pushing Forward Customer-Centered Growth
Marc de Swaan_Arons, CMO & Board member, Millward Brown Vermeer
10:20-11:10 Panel 1: Marketing Changes in the Perspective of “Internet+”
11:10-12:00 Panel 2: Big Data Marketing: Today and Tomorrow

Panelists confirmed from the following companies:

 

  • Go Pro
  • Pepsico
  • Audi
  • Youku
  • Lily Beauty
  • Tyson Foods

Registration: To RSVP for this event, please click here. For inquiries, please contact Ms. Melody Tu at (010) 8518-8858 ext. 3401 or htu@ckgsb.edu.cn.

 

About the speakers:

 

Zhu Rui (Juliet)

Professor of Marketing

Associate Dean for Asia and Alumni Affairs

Co-director of the Branding Center

Cheung Kong Graduate School of Business

 

Zhu Rui (Juliet) is Professor of Marketing and Co-director of the Branding Center at Cheung Kong Graduate School of Business (CKGSB). Prior to joining CKGSB, she was an Associate Professor of Marketing, and Canada Research Chair in consumer behavior at the University of British Columbia. She received her Ph.D. in Marketing from the University of Minnesota.

 

Professor Zhu has done extensive research on consumer behavior, creativity, and advertising. Professor Zhu’s research has been published in leading journals such as Science, the Journal of Consumer Research, and the Journal of Marketing Research, and has been featured in media outlets such as the New York Times, the Wall Street Journal, The Independent, CBC, and Financial Times. Professor Zhu has extensive experience in teaching and consulting. She teaches marketing management and consumer behavior in the undergraduate, MBA, and EMBA programs.

 

 

Marc de Swaan Arons

CMO & Executive Board Member

MB Vermeer

 

Marc is an acknowledged global marketing
leadership thought-leader. He co-authored the 2014 Harvard Business Review article The Ultimate Marketing Machine and the best-selling marketing book THE GLOBAL BRAND CEO.

 

Marc acts as Chief Marketing Officer of Millward Brown Vermeer and works with many of the world’s most prominent CMO’s. He is a frequent keynote speaker at business schools, companies, and industry conferences. He has been quoted and appeared in The Financial Times, Fortune, Forbes, The New York Times, The Wall Street Journal, The Chicago Tribune, The Atlantic, Advertising Age, Campaign Asia, Marketing Week and BrandWeek.