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CKGSB Partners with WPP on BrandZ Top 100 Most Valuable Chinese Brands Forums

2016-03-21 · Beijing & 2016-03-24 · Shanghai

On March 21, some of the world’s most prominent CEOs and CMOs are gathering in Beijing to discuss their marketing challenges and successful best practices. Organized by WPP in partnership with CKGSB, the BrandZ Top 100 Most Valuable Chinese Brands Forum will feature renowned speakers like Nestle’s Global CEO Paul Bulcke, Mastercard’s Global CEO Ajay Banga and Ctrip’s Co-President Jane Sun. CKGSB’s strategic management expert, Associate Dean and Professor Teng Bingsheng will be speaking on “The Rise of Chinese Brands on the World Stage”, together with CEOs and CMOs of Ogilvy, Tencent, JD.com and Google China. The Forum will also shed light on the latest BrandZ rankings of the most valuable Chinese companies by brand worth.

 

Then on March 24 in Shanghai, further discussion and analysis will take place, diving deeper into the reasons behind the rankings. CMOs from Union Pay, ABI, Jahwa and APP China, together with CKGSB Assistant Dean Zhou Li, will shed light on how Chinese consumers are reshaping markets and why brands are mobilizing the Chinese Dream.

 

To join these events, please find the registration details below. Otherwise, stay tuned for more details that we will publish on the insights to be shared at these events!

 

Formed as part of the WPP group, BrandZ is the world’s largest brand equity analysis and the most authoritative brand valuation study. CKGSB is partnering with WPP on both of these special events, as well as on marketing programs and research globally.

 

Beijing Event Details
 

Time: 1-6.30pm March 21    

 

Venue: The Ballroom, 3/F, Park Hyatt Beijing

 

Agenda:

13:00-13:30 Registration
13:30-13:45 Opening Remarks by Bessie Lee, CEO, WPP China
13:45-14:00 Keynote speech by Mr. Hu Weiping, Secretary General of CODA (China Overseas Development Association) - “China Economy and Brand Building”
14:00-15:00 BrandZ CEO Roundtable - “Building Strong Innovative Companies in China”

 

  • Paul Bulcke, Global CEO, Nestlé
  • Sir Martin Sorrell, WPP CEO
  • Sun Yiping, CEO, Mengniu
  • Ajay Banga, Global CEO, Mastercard
  • Jane Sun, Co-President, Ctrip
  • Moderated by CCTV's Martina Fuchs 
15:00-15:20 The BrandZ Top 100 Most Valuable Chinese Brands 2016 - Ranking Launch
Doreen Wang, Global Head of BrandZ, Millward Brown – “Key Lessons and Learning”
15:20-15:30 The BrandZ Awards Part 1
15:30-15:45 Break
15:45-16:30 CMO Panel - “The Rise of Chinese Brands on the World Stage”

 

  • Tammy Sheu, Corporate Marketing & Public Relations, GM, Tencent
  • Laura Xiong, CMO, JD.com
  • Lan Lin, Overseas CEO, Hisense Inc.
  • Chris Reitermann, CEO, Ogilvy & Mather China
  • Teng Bingsheng, Associate Dean and Associate Professor of Strategic Management at CKGSB
  • Annabel Lin, VP of Sales, Google China
  • Moderated by Daisy King, Global Head of China Specialty Group, BM
16:30-16:45 The BrandZ Awards Part 2
16:45-17:30 CMO Panel - “Digitalization and Mobilization of Brands in China”

 

  • Eric Salama, Chairman and CEO, Kantar
  • Bruce Peng, CMO of LeEco
  • Paul Hu, CMO, Greater China and ASEAN, Volkswagen Group China
  • Grace Huang, Founder & CEO, Ipinyou
  • Cindy Chen, CSO, Focus Media
  • Li Lingtao, Deputy Director of BTV
  • Moderated by Patrick Xu, CEO, GroupM China
17:30-17:40 Closing Remarks by David Roth, CEO, The Store WPP EMEA and Asia
18:00 Dinner Reception

Registration: To RSVP for this event, please contact Ms. Vivian Wang at vivian.wang@wpp.com

 

Shanghai Event Details
 

Time: 3-6pm March 24         

 

Venue: Floor 6, WPP Campus Shanghai, 399 Heng Feng Road, Shanghai

 

Agenda:

15:00-15:10 Opening Remarks, Bessie Lee, CEO, WPP China
15:10-15:45 2016 Top 100 Chinese Brand Rankings and Learnings by Doreen Wang
15:45-16:15 Panel Discussion 1 - “Building Strong Innovative Companies in China”

 

  • Joseph Lee, Brand Director, Harbin Beer
  • Jacky, Marketing GM, APP China
  • Michael Gao, Consumer Insight Director, Midea
  • Dong Bo, CMO, China Eastern Airlines
  • Moderated by Zhou Li, Assistant Dean of CKGSB
16:20-16:50 Panel Discussion 2 - “Digitalization and Mobilization of Brands in China”

 

  • Mark Xie, Co-founder and COO, Ipinyou
  • Cindy Chen, CSO, Focus Media
  • Rana Deepender, Greater China CEO, Kantar Consumer Insights
  • Moderated by Bessie Lee, CEO, WPP China
16:50-17:00 Closing Remarks by David Roth, CEO, The Store WPP EMEA and Asia
17:00-18:00 Cocktails and Networking

Registration: To RSVP for this event, please contact Ms. Christine Zhang at christine.zhang@millwardbrown.com