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CKGSB Knowledge Series: Global Branding in a Digital Era Featuring Morgan Stanley CMO Mr. Mandell Crawley

2017-10-25 · New York

 

A CKGSB Knowledge Series Gold Event in Partnership with Yale School of Management and WPP

 

Global Branding in a Digital Era

 

A Complimentary Event Featuring:

 

Mr. Mandell Crawley

Global Chief Marketing Officer, Morgan Stanley

 

 

When: 6:00PM – 8:00PM Wednesday, October 25, 2017

 

Where: CKGSB New York Office

Executive Conference Center Room N
601 Lexington Ave., Floor 14
New York, NY 10022

 

Join us for a special evening engaging with today’s global branding leaders, featuring Morgan Stanley Global Chief Marketing Officer Mr. Mandell Crawley. This CKGSB Knowledge Series event is embedded into our Global Branding in the Digital Era Executive Education program in collaboration with Yale School of Management and WPP.

 

Gold events in the CKGSB Knowledge Series are designed for a select audience of top executives, academics and entrepreneurs. Knowledge Series Gold Events will allow smaller groups of the brightest minds in the CKGSB community to engage directly with our world-class speakers.

 

Space is limited for this complimentary event. Registration required. Kindly RSVP here.

 

AGENDA
6:00PM – 6:15PM Registration
6:15PM – 6:20PM Opening Remarks by Mrs. Mary Wadsworth Darby, Chief Representative of CKGSB Americas
6:25PM – 7:00PM Knowledge Sharing by Mr. Mandell Crawley, Global Chief Marketing Officer at Morgan Stanley 
7:00PM – 7:25PM Q&A
7:30PM – 7:35PM Closing Remarks by Mr. Alan Chen, Director of CKGSB (Americas)

 

ABOUT THE SPEAKER

 

Mandell Crawley
Global Chief Marketing Officer, Morgan Stanley

 

Mr. Mandell Crawley is the Global Chief Marketing Officer for Morgan Stanley. In this role, Mr. Crawley is responsible for defining, creating, and delivering a marketing strategy that reflects the diversity and strength of one of the world’s most admired financial brands. This includes shaping and refining how Morgan Stanley's brand is positioned across business units and geographies.

 

Prior to this position, Mr. Crawley was the Head of National Business Development and Talent Management for Morgan Stanley's Wealth Management division. In that role, Mr. Crawley was responsible for driving revenue and asset growth among a diverse group of financial advisors, sales support, and field leadership talent.

 

Mr. Crawley is proud to have spent more than 20 years at Morgan Stanley, beginning in 1992 as a high school intern. Over the years, he has had the privilege of working across the wide variety of businesses that the firm covers, including Capital Markets group, where he oversaw a large fixed income coverage team specializing in interest rates, structured products and municipal bonds.

 

Mr. Crawley received an MBA with honors from Fordham University and a BA in Economics from Northeastern Illinois University. A proud native of Chicago, he is also active in multicultural and mentorship opportunities that support the growth of future talent both within Morgan Stanley and society at large.

 

 

FOR QUESTIONS, PLEASE CONTACT:

Alan Chen
Director
Cheung Kong Graduate School of Business
C | K | G | S | B
Tel: +1 646-627-7735
Email: alanchen@ckgsb.edu.cn