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Understanding China’s Next Move: Innovation and Entrepreneurship in China


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Beijing: Oct/Nov, 2017



With a population of 1.3 billion, China has become the second largest economy and is increasingly playing an important and influential role in the global economy. China’s economic performance over the past 30 years has been remarkable. It is a unique development success story, providing valuable lessons for other countries seeking to emulate this success.


In the next 15 to 20 years, China is well-positioned to join the ranks of the world’s high-income countries. China’s policy makers are already focused on how to change the country’s growth strategy to respond to the new challenges that will come. Among the many strategies, innovation and entrepreneurship have been highlighted in China's 13th Five-Year Plan. Chinese Premier Li Keqiang stressed the role of mass entrepreneurship and innovation in fostering a new engine of growth, calling it a "gold mine" that provides constant source of creativity and wealth.


In promoting innovation and entrepreneurship, many Chinese companies have set up good examples and competitiveness both domestically and globally. MNC CEOs consistently report that the speed of technology innovation has turned established business models upside down in China. Chinese companies are using digital media, big data, and e-commerce in ways that often lead practice in Europe and the United States. They are not just competing with multinationals but are even beating them at their own game. MNCs, by contrast, are seen as often burdened by their experiences over the past 30 years in developed markets, and find themselves struggling to compete with local competitors and increasingly demanding customers. So how the rule of game has been changed in China by innovation? How could MNCs take the commercial battle with their Chinese counterparts?


As your pathway to business with China, 2016 CKGSB Understanding China’s Next Move Program will focus on concepts and practice of innovation and entrepreneurship in China, and may inspire you with answers to the above puzzles. Innovation-themed topics ranging from globalization of Chinese companies, science & technology innovation, marketing innovation, as well as first-hand innovation cases from Chinese companies will be elaborated in width and depth by CKGSB’s world-class faculty.




By immersing participants into the China’s contemporary context with a global perspective, CKGSB helps explore the key elements of China’s social and business environment. You will learn from CKGSB’s world-class faculty in the classroom and benefit from the rich experience of industry speakers. You will investigate various case studies and become involved in team projects, group discussions, company visits and cultural activities. You will also learn from and network with high-profile executives from China and around the world.


The 2017 program, themed at Innovation & Entrepreneurship in China, will help your understanding of:


  • How to leverage China’s opportunities in your company’s global strategy
  • How the innovation of Chinese companies is affecting your operations in, and with, China
  • How entrepreneurship and lean start-up in China are creating new business opportunities
  • How key functional areas, such as global strategy, technological innovation and supply chain management, truly work in China
  • LAST BUT NOT LEAST, how to succeed in the world’s most dynamic market



Juliet ZHU

Program Director

Associate Dean of Asia and Alumni Affairs

Professor of Marketing


Ph.D., University of Minnesota



"Business leaders are expected to provide strategic leadership, sometimes even beyond one’s own expertise. You experience the tide of global change in ways few others do. To manage this tide, you must expand your existing foundation with skills that are timeless and flexible. China, as one of the crucial parts in emerging markets, plays an important role in this tide.


The program offers senior management both a detailed look and a broader context for China-related business issues facing global firms operating in and outside of China. We want to make sure that you not only understand what is occurring here right now, but also can predict where the opportunities are going to be in the days and years to come. As innovation and entrepreneurship are becoming “twin engines” of China’s growth under its new normal, the 2016 AMP Program, focusing on the most up-to-date topic, is custom designed for you in addressing the challenges and seizing the opportunities in the fast-changing Chinese market."


Juliet ZHU

Juliet Zhu is a Professor of Marketing and Co-Director of the Branding Center at CKGSB. Prior to joining CKGSB, she was associate Professor of Marketing, and Canada Research Chair in Consumer Behavior at the University of British Columbia. She received her Ph.D. in Marketing from the University of Minnesota.


Professor Zhu has done extensive research on consumer behavior, creativity, and advertising. In 2010, she won the Sauder Junior Research Prize. In 2007, Professor Zhu received the Marketing Science Institute’s Young Scholar award, which identified 20 scholars from around the world as leaders of the next generation of marketing academics. Professor Zhu’s research has been published in leading journals such as Science, the Journal of Consumer Research, and the Journal of Marketing Research, and has been featured in media outlets such as the New York Times, the Wall Street Journal, The Independent, CBC and the Financial Times. She is currently an Associate Editor at the Journal of Consumer Psychology, and serves on the editorial board at the Journal of Consumer Research.


Professor Zhu has extensive experience in teaching and consulting. She teaches marketing management and consumer behavior in the undergraduate, MBA, and EMBA programs at CKGSB.


Professor Zhu’s research focuses on consumer information processing and psychology, design and structural effects of physical environment, self-regulation, and embodied cognition.






CKGSB faculty members who will contribute to the program include:


Founding Dean, Professor of China Business and Globalization, Ph.D., University of Alberta




Juliet ZHU
Associate Dean of Asia and Alumni Affairs, Professor of Marketing, Co-director of the Branding Center, Ph.D., University of Minnesota




TENG Bingsheng
Associate Professor of Strategic Management, Associate Dean of CKGSB European Campus, Ph.D., City University of New York







Edwin KEH
CEO of the Hong Kong Research Institute of Textile and Apparel, Faculty at the Wharton School (University of Pennsylvania), Adjunct Professor of Operations (Hong Kong University of Science & Technology)





During the three-day Understanding China’s Next Move Program, participants will experience an intensive curriculum that covers critical business topics. Sample topics are indicated below:

Day 1


China’s Development Module and Globalization of Chinese Companies:
Chinese entrepreneurs have only been exploring their own way of development for three generations since 1978. This session will study the new models and innovative strategies that Chinese companies have adopted in the context of globalization. There will also be in-depth analysis of the Chinese model’s challenges and limitations, myths and realities, implications for leadership and recent trends, and the relevant cultural dimensions.


Lean Start-up:

Lean Start-up is a rising concept that entrepreneurs use continuous innovation to create radically successful businesses. Putting this fashionable concept into China's context, the session elucidates the business strategy of emerging Chinese enterprises who aim to change the way that companies are built and new products are launched. The interesting case study might provide some good inspirations of new forms of innovation and entrepreneurship in today's diversified Chinese market.


Company visit: Incubator in Beijing


Welcome dinner

Day 2


Business Model Innovation in the Internet Era:

Based on the review on the development of internet in China, the session showcases the significant business model innovation brought about by technological transformation, especially big data and search engine.


Company visit: Internet based companies

Evening Networking Dinner

Day 3


Innovation from Chinese Companies

After years of contact with the West as OEM/ODM, Chinese Companies are engaged in more value added innovative activities.  Are these outliers or the shape of things to come? This session will focus on the various issues of how companies from developing countries such as China innovate and emerge to become global competitors within a relatively short period of time. By looking into the cases of some "fuzzy" Chinese companies, the session is aimed to provide a framework to search for new growth opportunities under the time of mass entrepreneurship and innovation in China.



Panel Discussion: Entrepreneurship


Wrap-up and Certificate Presenting

((The program is subject to change.)




This program is aimed at senior executives and non-executives who are responsible for strategic leadership and improving their company’s performance, especially for those MNCs and private corporations planning to enter or expand their businesses throughout the Chinese market.


2015 Class Profile



"I’m very impressed with CKGSB professors. They are very knowledgeable and practical. They can answer every question in-depth. It shows that they really know what’s going on and they have a lot of contact with the industry participators or government officials so that they can get inside information and share with us. The classmates are very sophisticated. They know what’s going on. They just wanted to enhance the knowledge, to have more inspiration from different angles. I find the networking very good and dynamic."


Bessie Chong
Director of Group Training and Talent Management, Esquel Group Hong Kong



"This class is fantastic. I was really looking for professors that can take both inside out and outside in approach in teaching and with a global view as well. Here in CKGSB, it’s a positive surprise but it was also part of my expectation. I think that’s the uniqueness because the class is almost real-time. I spent a lot of time on emails after class because I literally had no time as I was quite fascinated by the class. It’s energizing to be able to pull yourself out from very busy day to day work and focus on listening and learning something new. I find the program fit into a large group of audience, both MNCs trying to rethink their strategy in China market and new entrant in the market."


Silvia Ding
Managing Director of South China, Maersk Hong Kong Limited



"The program is very informative and educational, it is very helpful for us to think and plan ahead. CKGSB’s data collection and research methodology are well-recognized. Also the pool of students gives a very good representation of the business community here. I would recommend this course to people who are new to China, people who don’t have a clear picture of what’s going on in China, people who are focused on daily operations of business. Those people from executive level will really benefit from this course."


Duanzhi She
Vice President, Government & Public Affairs, Nike Greater China




Upcoming Session:

Oct/Nov, 2017


USD $5,000

Tuition includes class materials as well as selected meals during the program


CKGSB Beijing Campus

Oriental Plaza, 1 East Chang An Avenue, Dongcheng District, Beijing, P.R. China

Travel and accommodation:

The costs of travel and accommodation need to be borne by the participants. CKGSB will recommend a hotel within walking distance of the campus. 




You can register for the 2017 Understanding China’s Next Move Program by contacting Mr. Ivan TANG, Program Manager, Global Programs at CKGSB, at to obtain an application form. 




All materials and lectures will be delivered in English.


Course Hotline: +86 10 85186799






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